Organization · Venture Capital
New Theory Ventures
New Theory Ventures is a US-based venture capital firm that invests in women and diverse founders across sectors like beauty, wellness, food, lifestyle, and technology. The firm emphasizes impact-forward companies and innovative brands.
Overview
What New Theory Ventures does
What New Theory Ventures is
New Theory Ventures is a US-based venture capital firm that invests in women and diverse founders across sectors like beauty, wellness, food, lifestyle, and technology. The firm emphasizes impact-forward companies and innovative brands.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- April 9, 2026
Official channels
Find New Theory Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
New Theory Ventures as a funder
Investment thesis
Profit funds purpose, and purpose creates profit. New Theory Ventures drives capital to women and diverse founders at the helm of impact-forward, innovative companies.
Focus narrative
New Theory Ventures invests in sectors including beauty, wellness, food, lifestyle, and technology. The organization targets women and diverse founders, providing them with the necessary resources and support to thrive in their respective industries.
Value beyond capital
New Theory Ventures provides not only capital but also strategic support in branding, supply chain management, and growth strategies. The firm operates with a unique four-tier investment model that encompasses early-stage funding, strategic expansion capital, and philanthropic initiatives, ensuring that portfolio companies receive comprehensive support at pivotal moments.
Focus and fit
- Stages
- Seed · Seed+ · Series A · Accelerator
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 9
- Recorded notable exits
- BELLAMI
Portfolio context
Notable portfolio companies include: Thirteen Lune - An e-commerce platform for beauty brands created by Black and Brown founders; Maude - A modern sexual wellness brand offering body-safe essentials; Sourse - A producer of vitamin-infused chocolates; Female Invest - A financial education platform for women; Story LLP - An organization empowering attorneys and founders in the legal system; INNBEAUTY PROJECT - A skincare brand focused on clean products; Ceremonia - A clean hair care brand rooted in Latinx heritage; Babylon Micro-Farms - Innovating food production through hydroponics; Open - A mindfulness studio offering various wellness services.
Common questions
What to know about New Theory Ventures
Upseed classifies New Theory Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 9, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.