Organization · Venture Studio
New Normal Group
New Normal Group is a collective of independent software companies focused on incubating, funding, and scaling innovative software ventures. They emphasize a hands-on approach to entrepreneurship and operate in the intelligent API economy.
Overview
What New Normal Group does
What New Normal Group is
New Normal Group is a collective of independent software companies focused on incubating, funding, and scaling innovative software ventures. They emphasize a hands-on approach to entrepreneurship and operate in the intelligent API economy.
How it participates in the startup ecosystem
The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Studio
- Structured capabilities
- Funder · Program host
- Last reviewed
- April 13, 2026
What Venture studio means
A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.
Open the glossary entryOfficial channels
Find New Normal Group elsewhere
Open the official website or a supported primary organization account.
Capability profile
New Normal Group as a funder
Investment thesis
New Normal Group focuses on building independent software companies within the intelligent API economy, aiming to incubate, fund, and scale ventures with global ambitions.
Focus narrative
New Normal Group invests in and supports software companies that address significant challenges across various industries. Their approach includes three main vehicles: New Normal Labs, a venture factory that co-founds, incubates, and grows new ventures; New Normal Ventures, focused on seed and early-stage venture investments; and New Normal Software, which involves long-term industrial ownership of software companies.
Value beyond capital
New Normal Group adds value to portfolio companies through their expertise in technology and finance, providing support in incubation, funding, and scaling ventures to achieve global ambitions.
Focus and fit
- Stages
- Seed · Pre-seed · Friends and Family
- Regions
- Europe · Global
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 9
Portfolio context
Notable companies within the New Normal Group include Crystallize, a headless eCommerce and Product Information Management (PIM) service; Dimension Four, an end-to-end Internet of Things (IoT) cloud service; Cemit, which utilizes AI and sensor data to enhance the efficiency of railways; Okay, providing secure customer authentication solutions for mobile banking; Snowball Digital, specializing in product design, development, and growth marketing; Assetto, offering corporate finance services for growth companies; Nomono, developing technology for podcasting; Farstad & Co, a coffee roastery and co-working space; and Bunad Magasinet, a digital magazine focused on Nordic folk costumes.
Capability profile
New Normal Group as a program host
Program thesis
New Normal Group is focused on building independent software companies that operate within the intelligent API economy, aiming to incubate, fund, and scale ventures with global ambitions.
Focus narrative
New Normal Group invests in and supports software companies that address significant challenges across various industries. Their approach includes three main vehicles: New Normal Labs, a venture factory that co-founds, incubates, and grows new ventures; New Normal Ventures, focused on seed and early-stage venture investments; and New Normal Software, which involves long-term industrial ownership of software companies.
Value and support
New Normal Group offers a comprehensive support system for entrepreneurs, including incubation, funding, and expertise in technology and finance to help scale ventures.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Seed · Accelerator
- Regions
- Europe · Global
Alumni and track record
Alumni context
Notable companies within the New Normal Group include: Crystallize, a headless eCommerce and Product Information Management (PIM) service; Dimension Four, an end-to-end Internet of Things (IoT) cloud service; Cemit, which utilizes AI and sensor data to enhance the efficiency of railways; Okay, providing secure customer authentication solutions for mobile banking; Snowball Digital, specializing in product design, development, and growth marketing; Assetto, offering corporate finance services for growth companies; Nomono, developing technology for podcasting; Farstad & Co, a coffee roastery and co-working space; and Bunad Magasinet, a digital magazine focused on Nordic folk costumes.
Common questions
What to know about New Normal Group
Upseed classifies New Normal Group under the Venture Studio organization type. Its current public profile includes funder and program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 13, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.