Organization · Venture Capital
New Luna Ventures
New Luna Ventures is a venture capital firm based in the United States, focusing on sustainable and impact-driven startups. Founded in 2006, it supports entrepreneurs through investment and operational guidance, primarily in agriculture technology, food technology, and renewable energy.
Overview
What New Luna Ventures does
What New Luna Ventures is
New Luna Ventures is a venture capital firm based in the United States, focusing on sustainable and impact-driven startups. Founded in 2006, it supports entrepreneurs through investment and operational guidance, primarily in agriculture technology, food technology, and renewable energy.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2006
- Approximate age
- About 20 years
- Structured capabilities
- Funder
- Last reviewed
- April 29, 2026
Official channels
Find New Luna Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
New Luna Ventures as a funder
Investment thesis
New Luna Ventures supports values-driven entrepreneurs in creating sustainable ventures with strong business cases and engaged teams. The firm emphasizes mentoring and operational support to help startups achieve investor readiness.
Focus narrative
New Luna Ventures invests primarily in agriculture technology, food technology, renewable energy, and water technology. The organization provides operational support and mentoring to entrepreneurs, assisting them in developing effective go-to-market strategies and communications. They typically engage with companies at the seed to Series B stage, collaborating with mission-aligned family offices, private investors, and corporations seeking sustainable investment opportunities.
Value beyond capital
New Luna Ventures adds value to its portfolio companies through operational support, mentoring, and strategic advice. The organization helps entrepreneurs develop go-to-market strategies, effective communications, and prepares them for investor diligence. By forming single-asset syndications, New Luna connects startups with mission-aligned investors, enhancing their chances of success.
Focus and fit
- Stages
- Seed · Series A · Series B
- Sectors
- Agtech · Renewable Energy
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 7
- Recorded notable exits
- Strikedeck
Portfolio context
Michroma: A syn-bio and precision fermentation company producing sustainable colorants and ingredients, with New Luna's investment in the A round in 2022. TurtleTree Labs: A biotechnology company in Singapore focused on sustainable dairy milk and infant nutrition, with investment in the seed round in 2020. Red Bay Coffee: A specialty coffee roaster in Oakland, California, known for inclusionary practices, with investment in the A round in December 2018. New Wave Foods: A company creating plant and algae-based seafood alternatives, with investment in the seed round in 2016. Mission Barns: A cellular meat start-up producing novel fatty meat products, with investment from New Luna's founder in 2019. Natel Energy: A renewable energy company specializing in low-head hydro technology, with investment in the B round prior to commercial implementation. Strikedeck: A customer success platform sold to Medallia in May 2019, where New Luna provided advisory support.
Common questions
What to know about New Luna Ventures
Upseed classifies New Luna Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 29, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.