Organization · Venture Studio
New + Improved Ventures
New + Improved Ventures is a venture studio that focuses on founding and scaling marketing technology startups. It aims to build 1-2 new startups each year, leveraging innovative technologies.
Overview
What New + Improved Ventures does
What New + Improved Ventures is
New + Improved Ventures is a venture studio that focuses on founding and scaling marketing technology startups. It aims to build 1-2 new startups each year, leveraging innovative technologies.
How it participates in the startup ecosystem
The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Studio
- Founded
- Founded in 2024
- Approximate age
- About 2 years
- Structured capabilities
- Funder · Program host
- Last reviewed
- April 8, 2026
What Venture studio means
A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.
Open the glossary entryOfficial channels
Find New + Improved Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
New + Improved Ventures as a funder
Investment thesis
New + Improved Ventures (N+I) is a venture builder focused on creating companies and products within the marketing technology sector.
Focus narrative
N+I invests in and builds B2B SaaS marketing technology companies. The organization is interested in collaborating with ambitious marketing and SaaS operators to develop innovative solutions that address the needs of marketers.
Focus and fit
- Stages
- Seed · Seed+ · Series A
- Regions
- Oceania
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 3
Portfolio context
Notable portfolio companies include: Aether: A platform that helps teams create better presentations using organizational files and data. Launched in 2025, it recently raised $3.8 million in its seed round. Ideally: An insights platform that supports idea development and growth. Launched in 2023, it executed a $6 million seed extension in late 2024 to expand into the US market. Tracksuit: A brand tracking solution that has gained recognition as one of New Zealand's fastest-growing SaaS companies. Launched in 2021, it closed a $22 million Series A funding round in February 2024.
Capability profile
New + Improved Ventures as a program host
Program thesis
New + Improved Ventures (N+I) is a venture builder focused on creating companies and products within the marketing technology sector.
Focus narrative
N+I invests in and builds B2B SaaS marketing technology companies. The organization is interested in collaborating with ambitious marketing and SaaS operators to develop innovative solutions that address the needs of marketers.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Pre-seed · Seed
- Regions
- Oceania
Alumni and track record
Alumni context
Notable portfolio companies include Aether, a platform that helps teams create better presentations using organizational files and data; Ideally, an insights platform that supports idea development and growth; and Tracksuit, a brand tracking solution recognized as one of New Zealand's fastest-growing SaaS companies.
Common questions
What to know about New + Improved Ventures
Upseed classifies New + Improved Ventures under the Venture Studio organization type. Its current public profile includes funder and program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 8, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.