Organization · Private Equity
New Heights Capital
New Heights Capital is a private equity firm based in New York, focusing on investments in consumer service and technology-enabled service companies. The firm engages in buyouts, recapitalizations, and growth investments.
Overview
What New Heights Capital does
What New Heights Capital is
New Heights Capital is a private equity firm based in New York, focusing on investments in consumer service and technology-enabled service companies. The firm engages in buyouts, recapitalizations, and growth investments.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Founded
- Founded in 2006
- Approximate age
- About 20 years
- Structured capabilities
- Funder
- Last reviewed
- March 31, 2026
Official channels
Find New Heights Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
New Heights Capital as a funder
Investment thesis
New Heights Capital focuses on buyouts, recapitalizations, and growth investments in consumer service and technology-enabled service companies, aiming to build value through active operational involvement.
Focus narrative
New Heights Capital targets consumer service companies and technology-enabled service companies, focusing on businesses with revenues between $5 million and $100 million and EBITDA between $1 million and $10 million. The firm also selectively considers minority growth equity investments in earlier-stage businesses.
Value beyond capital
New Heights Capital adds value to its portfolio companies by investing personal time, expert resources, and long-term capital to foster growth and operational improvements.
Terms and economics
- Typical check
- $5,000,000–$100,000,000
Focus and fit
- Stages
- Growth Equity · Recap
- Sectors
- ConsumerHealthcareFintech
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
Notable investments by New Heights Capital include: Aspyr Holdings, a major area developer and franchisee platform for Orangetheory® Fitness; Fresh Meal Plan Holdings LLC, providing freshly prepared, portion-controlled meals; ABC Financial, the leading software and billing provider for the health and fitness industry; and Fitness Edge LLC, a regional fitness club chain that expanded significantly under New Heights Capital's ownership.
Common questions
What to know about New Heights Capital
Upseed classifies New Heights Capital under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 31, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.