Organization · Venture Capital
New Ground Ventures
New Ground Ventures is a US-based venture capital firm founded in 2011 that focuses on funding early-stage companies across various sectors, including software, consumer, and deep tech. The firm has funded over 145 companies and employs a generalist investment approach.
Overview
What New Ground Ventures does
What New Ground Ventures is
New Ground Ventures is a US-based venture capital firm founded in 2011 that focuses on funding early-stage companies across various sectors, including software, consumer, and deep tech. The firm has funded over 145 companies and employs a generalist investment approach.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2011
- Approximate age
- About 15 years
- Structured capabilities
- Funder
- Last reviewed
- April 22, 2026
Official channels
Find New Ground Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
New Ground Ventures as a funder
Investment thesis
New Ground Ventures employs a generalist approach to invest in early-stage companies across various sectors, focusing on team quality, product technology, unit economics, and cash flow versus capital needs.
Focus narrative
New Ground Ventures invests in a wide array of sectors, primarily categorized into Software, Consumer, and Deep Tech. The firm is flexible in its investment strategy, allowing it to engage with companies at different stages of development. Their diligence process emphasizes team quality, product and technology, unit economics, and cash flow versus capital needs.
Value beyond capital
New Ground Ventures adds value to its portfolio companies through a rigorous diligence process that emphasizes team quality and product viability. The firm leverages its extensive network and experience in venture capital to support startups in achieving their growth objectives.
Focus and fit
- Stages
- Pre-seed · Seed · Seed+ · Series A · Series B
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 145
- Recorded notable exits
- Kevita and PokitDok
Portfolio context
Notable portfolio companies include Pipedrive, a CRM/sales pipeline software; Zevia, a zero-calorie beverage brand; Kevita, a probiotic beverage acquired by PepsiCo; Glide, a no-code app builder; Bellwether Coffee, which produces commercial coffee roasting machines; and PokitDok, a healthcare API platform that was acquired.
Common questions
What to know about New Ground Ventures
Upseed classifies New Ground Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 22, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.