Organization · Venture Capital
New Fare
New Fare Partners is a New York-based venture capital firm focused on early-stage investments in food and beverage brands that prioritize sustainability and ethical practices. Co-founded by Elly Truesdell and Hallie Bonnar, the firm has raised $20 million for its inaugural fund.
Overview
What New Fare does
What New Fare is
New Fare Partners is a New York-based venture capital firm focused on early-stage investments in food and beverage brands that prioritize sustainability and ethical practices. Co-founded by Elly Truesdell and Hallie Bonnar, the firm has raised $20 million for its inaugural fund.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2022
- Approximate age
- About 4 years
- Structured capabilities
- Funder
- Last reviewed
- May 6, 2026
Official channels
Find New Fare elsewhere
Open the official website or a supported primary organization account.
Capability profile
New Fare as a funder
Investment thesis
New Fare Partners invests in early-stage food and beverage companies that serve the modern eater, focusing on innovative brands reshaping the food landscape.
Focus narrative
New Fare Partners focuses on early-stage investments in the food and beverage sector, prioritizing companies that offer distinct value propositions across the food value chain. The firm is dedicated to backing brands that are addressing modern consumer needs and reshaping the food landscape.
Value beyond capital
New Fare Partners adds value to its portfolio companies by leveraging its expertise in the food and beverage sector, providing strategic guidance, and facilitating connections within the industry. The firm emphasizes integrity and innovation, helping companies navigate the complexities of the food value chain.
Terms and economics
- Typical check
- $500,000–$1,000,000
Focus and fit
- Stages
- Seed · Series A
- Sectors
- Consumer
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 3
- Recorded notable exits
- Made by Nacho
Portfolio context
Notable portfolio companies include: Siete Family Foods: Known for its grain-free tortilla chips and other Mexican-American food products. Oatly: A leader in oat-based dairy alternatives. Miyoko's Creamery: Specializes in plant-based cheese and butter products. Nara Organics: An organic infant food company. Augmodo: A retail automation technology company. Actual Veggies: A plant-based food brand.
Common questions
What to know about New Fare
Upseed classifies New Fare under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 6, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.