Organization · Venture Studio

NEW & Company AS

NEW & Company AS is a Norwegian organization that focuses on discovering and developing new business opportunities through innovation and emerging technologies. They work with existing organizations to create independent businesses, often as spin-offs or joint ventures.

Venture StudioFunderProgram host

Overview

What NEW & Company AS does

What NEW & Company AS is

NEW & Company AS is a Norwegian organization that focuses on discovering and developing new business opportunities through innovation and emerging technologies. They work with existing organizations to create independent businesses, often as spin-offs or joint ventures.

How it participates in the startup ecosystem

The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Venture Studio
Structured capabilities
Funder · Program host
Last reviewed
March 6, 2026
What Venture studio means

A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.

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Official channels

Find NEW & Company AS elsewhere

Open the official website or a supported primary organization account.

Capability profile

NEW & Company AS as a funder

Investment thesis

NEW & Company AS focuses on developing next-generation business ideas by integrating startup methodologies into established corporations, emphasizing trust and transparency.

Focus narrative

NEW & Company AS invests in and develops innovative business ideas across various sectors, including finance, logistics, waste management, and technology. They engage in different management roles, assist in the evolution of spinoffs, and identify potential within larger organizations to create new business opportunities. Their approach is characterized by a commitment to entrepreneurial spirit and adaptability in a constantly changing market landscape.

Availability

Currently deploying
Not published

Portfolio and track record

Recorded portfolio count
2

Portfolio context

Notable portfolio companies include Carrot, a cloud-based platform for urban waste management developed in collaboration with BIR, which supports pay-as-you-throw business models and aims to increase recycling rates by 25-40%. Another portfolio company is Casi, a car subscription technology platform addressing disruptive changes in the car industry.

Capability profile

NEW & Company AS as a program host

Program thesis

NEW & Company AS is dedicated to developing next-generation business ideas and transforming established corporations through startup methodologies.

Focus narrative

The focus areas of NEW & Company AS include finance, logistics, waste management, and technology. They engage in various management roles and assist in the evolution of spinoffs, showcasing a commitment to entrepreneurial spirit and adaptability in a constantly changing market landscape.

Availability

Application state
Not published

Focus and fit

Stages
Pre-seed · Seed · Seed+
Regions
Europe

Alumni and track record

Alumni context

Notable alumni include Carrot, a cloud-based platform for urban waste management that aims to increase recycling rates, and Casi, a car subscription technology platform addressing changes in the car industry.

Common questions

What to know about NEW & Company AS

Upseed classifies NEW & Company AS under the Venture Studio organization type. Its current public profile includes funder and program host capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

March 6, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.