Organization · Venture Capital

Mindset Venture Group Ltd

Mindset Venture Group Ltd is a private investment firm based in Vancouver, BC, Canada, focusing on early-stage companies in the technology and consumer sectors. The firm emphasizes co-investing alongside lead investors and targets companies with rapid growth potential.

Venture CapitalFunder

Overview

What Mindset Venture Group Ltd does

What Mindset Venture Group Ltd is

Mindset Venture Group Ltd is a private investment firm based in Vancouver, BC, Canada, focusing on early-stage companies in the technology and consumer sectors. The firm emphasizes co-investing alongside lead investors and targets companies with rapid growth potential.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Venture Capital
Founded
Founded in 1997
Approximate age
About 29 years
Structured capabilities
Funder
Last reviewed
May 5, 2026

Official channels

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Capability profile

Mindset Venture Group Ltd as a funder

Investment thesis

Mindset Venture Group Ltd backs early-stage companies in technology and consumer sectors that can scale rapidly and achieve an exit opportunity in the medium term.

Focus narrative

Mindset Venture Group invests in early-stage companies exhibiting rapid growth potential across various B2B and B2C industries, including SaaS and consumer products and services. The firm primarily targets companies raising Seed or Series A funding with valuations up to USD $15 million, emphasizing collaboration with lead investors.

Value beyond capital

Mindset Venture Group adds value to its portfolio companies through financial architecture, business-model challenge, organizational structuring, and leveraging its extensive network to facilitate growth and strategic exits.

Terms and economics

Typical check
$100,000–$500,000
Sweet spot
$300,000

Availability

Currently deploying
Yes

Portfolio and track record

Recorded portfolio count
17

Portfolio context

Notable portfolio companies include: Daily Harvest: An online subscription service delivering frozen pre-portioned superfoods. Better Booch: A premium single-batch kombucha brand based in Los Angeles. Gainful: A personalized protein powder subscription service. Alida (formerly Vision Critical): A cloud-based customer experience platform. Penny: A personal assistant app for direct sales consultants. PetPlate: A subscription service for human-grade dog food. Biom: A refillable, biodegradable cleaning wipe solution. Agility Forex: An online foreign exchange platform. MobSquad: Provides software engineering and data science professionals to startups. Klue: A competitive intelligence SaaS solution.

Common questions

What to know about Mindset Venture Group Ltd

Upseed classifies Mindset Venture Group Ltd under the Venture Capital organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

May 5, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

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