Organization · Venture Capital
McRock Capital
McRock Capital is a Toronto-based venture capital firm specializing in investments in the Digital Industrial sector, particularly in industrial software and artificial intelligence. The firm targets early-stage companies across Canada, the USA, Europe, and Israel.
Overview
What McRock Capital does
What McRock Capital is
McRock Capital is a Toronto-based venture capital firm specializing in investments in the Digital Industrial sector, particularly in industrial software and artificial intelligence. The firm targets early-stage companies across Canada, the USA, Europe, and Israel.
How it participates in the startup ecosystem
The current public profile supports funder and event host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2012
- Approximate age
- About 14 years
- Structured capabilities
- Funder · Event host
- Last reviewed
- May 2, 2026
Official channels
Find McRock Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
McRock Capital as a funder
Investment thesis
McRock invests where industrial operations meet software, data, and AI, focusing on Industrial AI as the next value layer in operational efficiency.
Focus narrative
McRock Capital invests in companies operating within the Digital Industrial space, emphasizing sectors such as industrial software, machine learning, and cybersecurity. The firm targets early-stage investments and seeks to support entrepreneurs who are developing innovative solutions that enhance productivity and operational efficiency.
Value beyond capital
McRock Capital adds value to its portfolio companies by leveraging its deep industry expertise, extensive network, and focus on operational efficiency. The firm actively supports founders with strategic guidance, access to resources, and connections to potential customers and partners.
Focus and fit
- Stages
- Seed · Series A · Growth Equity
- Sectors
- AI · Cybersecurity · Industrial Iot
- Regions
- North AmericaEurope
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded notable exits
- Poka, ThoughtTrace, and Decisive Farming
Portfolio context
Foundation EGI: Develops an Engineering General Intelligence platform that transforms engineering workflows using AI-native tools. OneLayer: Provides Zero Trust security solutions for enterprise cellular networks in industrial environments. Prevu3D: Offers a reality data platform that creates immersive digital twins for various industries, enhancing decision-making and operational efficiency. Samdesk: A global disruption monitoring platform that uses big data and AI to provide real-time crisis alerts for organizations.
Capability profile
McRock Capital as an event host
Event focus
McRock Capital invests in companies that operate within the Digital Industrial space, emphasizing sectors such as industrial software, machine learning, and cybersecurity. The firm targets early-stage investments and seeks to support entrepreneurs who are developing innovative solutions that enhance productivity and operational efficiency.
Format narrative
McRock Capital hosts the McRock Industrial Software Symposium, an annual conference featuring speed pitching.
Participant value
McRock Capital provides funding and support to early-stage companies in the Digital Industrial sector, helping them enhance productivity and operational efficiency through innovative software and AI solutions.
Format and cadence
- Event types
- conference
- Recurrence
- annual
- Modality
- in-person
- Startups can present
- Yes
Availability
- Registration state
- Accepting
- Next recorded event
- May 20, 2026
- Next event location
- Toronto, Ontario, Canada
Audience and fit
- Selection criteria
- open
- Stages
- Seed · Series A
- Audience
- Founders · Investors
- Regions
- North AmericaEurope
Common questions
What to know about McRock Capital
Upseed classifies McRock Capital under the Venture Capital organization type. Its current public profile includes funder and event host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 2, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.