Organization · Private Equity
Mayfair Equity Partners LLP
Mayfair Equity Partners LLP is a private equity firm based in London, focusing on mid-market digital businesses. They manage over £2 billion in assets and invest in sectors like AI-enabled services and digital media.
Overview
What Mayfair Equity Partners LLP does
What Mayfair Equity Partners LLP is
Mayfair Equity Partners LLP is a private equity firm based in London, focusing on mid-market digital businesses. They manage over £2 billion in assets and invest in sectors like AI-enabled services and digital media.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Founded
- Founded in 2014
- Approximate age
- About 12 years
- Structured capabilities
- Funder
- Last reviewed
- March 4, 2026
Official channels
Find Mayfair Equity Partners LLP elsewhere
Open the official website or a supported primary organization account.
Capability profile
Mayfair Equity Partners LLP as a funder
Investment thesis
Mayfair Equity Partners aims to build international digital businesses by collaborating with management teams. The firm specializes in the digital sector, particularly in areas such as AI-enabled services, digital media, and marketplaces.
Focus narrative
Mayfair Equity Partners invests between £30 million and £150 million in businesses valued between £50 million and £300 million. The firm specializes in the digital sector, particularly in areas such as AI-enabled services, digital media, and marketplaces.
Terms and economics
- Typical check
- $30,000,000–$150,000,000
Focus and fit
- Regions
- EuropeUnited Kingdom
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 8
Portfolio context
Notable portfolio companies include: EGYM: A digital health company. Playlist: A fitness and wellness technology firm. TrustedHousesitters: A marketplace for pet sitting services. LoopMe: A digital media company. Acclaro: An AI-enabled services provider. BizAway: Another AI-enabled services company. Willow Wealth: A marketplace focused on wealth management. ListAlpha: A private capital CRM, which was recently acquired by Carta.
Common questions
What to know about Mayfair Equity Partners LLP
Upseed classifies Mayfair Equity Partners LLP under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 4, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.