Organization · Venture Capital
Marathon Ventures
Marathon Ventures is a revenue-focused venture capital firm based in Bogota, Colombia, specializing in early-stage B2B startups in Latin America. The firm aims to drive innovation and economic growth by supporting impactful solutions in emerging markets.
Overview
What Marathon Ventures does
What Marathon Ventures is
Marathon Ventures is a revenue-focused venture capital firm based in Bogota, Colombia, specializing in early-stage B2B startups in Latin America. The firm aims to drive innovation and economic growth by supporting impactful solutions in emerging markets.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2020
- Approximate age
- About 6 years
- Structured capabilities
- Funder
- Last reviewed
- March 7, 2026
Official channels
Find Marathon Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
Marathon Ventures as a funder
Investment thesis
Marathon Ventures is a revenue-focused venture firm dedicated to supporting early-stage founders in Latin America, particularly in B2B sectors. The firm aims to drive innovation, social mobility, and economic growth through impactful solutions.
Focus narrative
Marathon Ventures invests at the earliest stages, providing comprehensive support to catalyze the growth of companies. The firm is particularly interested in product builders who are redesigning industries in Latin America, focusing on sectors such as fintech, B2B software, and marketplaces.
Value beyond capital
Marathon Ventures provides a 360-degree support approach to its portfolio companies, helping them navigate the challenges of early-stage growth. The firm leverages its expertise in the Latin American market to enhance the potential of its investments, focusing on talent development and innovation.
Terms and economics
- Typical check
- $250,000–$1,000,000
Focus and fit
- Stages
- Pre-seed · Seed · Seed+ · Series A
- Regions
- Latin America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 10
Portfolio context
TUL: A technology company transforming hardware stores and the construction materials market through a centralized app for hardware retailers. EXTENDEAL: A healthtech vertical SaaS that facilitates intelligent purchasing for the pharmaceutical industry. MERU: A B2B marketplace for auto parts serving the automotive aftermarket in Latin America. ESTOCA: A self-service logistics management software for SMEs and D2C brands that automates coordination and planning across multiple sales channels. WELBE: A platform enabling companies to provide efficient primary and secondary healthcare to employees, enhancing overall wellbeing and productivity. NEIVOR: A vertical SaaS that streamlines payments and property management for realtors and building managers in Latin America. SEERI: A vertical SaaS for distributors that enhances B2B sales efficiency by embedding software solutions into the midchain. SUMER: A technology provider for micro small businesses, offering tools for eCommerce and business growth. FANKI: An enterprise SaaS solution for sports teams and leagues that drives fan monetization through various revenue-generating strategies. KALTO: An online checkout platform for B2B merchants and marketplaces in Latin America, facilitating payment processing and reconciliation.
Common questions
What to know about Marathon Ventures
Upseed classifies Marathon Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 7, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.