Organization · Private Equity
Level 5 Capital Partners
Level 5 Capital Partners is a growth equity firm based in Atlanta, Georgia, specializing in early growth investments in consumer businesses, particularly in the wellness and family services sectors.
Overview
What Level 5 Capital Partners does
What Level 5 Capital Partners is
Level 5 Capital Partners is a growth equity firm based in Atlanta, Georgia, specializing in early growth investments in consumer businesses, particularly in the wellness and family services sectors.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Founded
- Founded in 2009
- Approximate age
- About 17 years
- Structured capabilities
- Funder
- Last reviewed
- March 3, 2026
Official channels
Find Level 5 Capital Partners elsewhere
Open the official website or a supported primary organization account.
Capability profile
Level 5 Capital Partners as a funder
Investment thesis
Level 5 Capital Partners invests in market-defining consumer businesses, focusing on early growth equity investments. The firm leverages the operational experience of its senior leaders to support brands in the consumer sector.
Focus narrative
Level 5 Capital Partners invests in market-defining consumer businesses, with a particular emphasis on sectors such as fitness, kids and family services, recovery, and wellness. The firm originally concentrated on boutique fitness but has since expanded its investment strategy to include a broader range of consumer services and experiences.
Focus and fit
- Stages
- Growth Equity
- Sectors
- Consumer
- Regions
- North America
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 7
Portfolio context
Notable portfolio companies include: 2ULaundry: A mobile laundry pick-up and delivery service based in Charlotte, NC, revolutionizing laundry services with a scalable model. Big Blue Swim School: A swim school focused on child development, headquartered in Chicago, IL, offering a proprietary curriculum and lesson management software. GoDog: A pet hospitality service providing various pet care offerings, including boarding and daycare, based in 2022. Heyday: A skincare service based in New York, NY, offering customized facial treatments aimed at making skincare accessible. KidStrong: A child development training center located in Dallas, TX, focusing on brain and physical development for children. Orangetheory Fitness: A fitness franchise known for its heart-rate based workouts, with over 1,450 studios globally. Restore Hyper Wellness: A wellness company based in Austin, TX, offering a range of innovative health modalities.
Common questions
What to know about Level 5 Capital Partners
Upseed classifies Level 5 Capital Partners under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 3, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.