Organization · Venture Capital
LEAD
LEAD is a global venture corporation based in Berlin, focusing on investments in sports and health technology. It operates a family of funds and provides strategic advisory services to startups and organizations in these sectors.
Overview
What LEAD does
What LEAD is
LEAD is a global venture corporation based in Berlin, focusing on investments in sports and health technology. It operates a family of funds and provides strategic advisory services to startups and organizations in these sectors.
How it participates in the startup ecosystem
The current public profile supports funder and program host and publisher capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2017
- Approximate age
- About 9 years
- Structured capabilities
- Funder · Program host · Publisher
- Last reviewed
- April 10, 2026
Official channels
Find LEAD elsewhere
Open the official website or a supported primary organization account.
Capability profile
LEAD as a funder
Investment thesis
Sports and health technology are converging — investing at the intersection of performance, wellness, and digital innovation.
Focus narrative
LEAD invests in sports and health technology across various stages, including pre-seed, seed, and series A funding. The organization manages four institutional funds with ticket sizes ranging from $100,000 to $5 million. Additionally, LEAD provides advisory services, including mergers and acquisitions, innovation intelligence, and venture capital as a service.
Value beyond capital
LEAD provides access to a curated network of strategic partners in professional sports, health systems, and lifestyle brands, along with advisory services in M&A and innovation intelligence.
Terms and economics
- Typical check
- $100,000–$5,000,000
Focus and fit
- Stages
- Pre-seed · Seed · Series A
- Sectors
- Healthcare · Sports Tech · AI · Fintech
- Regions
- Europe · Global
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 70
Portfolio context
LEAD has over 70 portfolio companies, including notable names such as TAPPP, a prepaid provider to sportsbooks and leagues; Mustard, which utilizes AI to democratize coaching in sports; Bitewell, focused on improving global health through a unified nutrition scoring system; and Rooter, a platform pivoted to gaming and esports with significant user growth.
Capability profile
LEAD as a program host
Program thesis
LEAD enhances lives through sports and health technology by supporting startups and global organizations.
Focus narrative
LEAD invests in sports and health technology across various stages, including pre-seed, seed, and series A funding. The organization manages four institutional funds with ticket sizes ranging from $100,000 to $5 million. Additionally, LEAD provides advisory services, including mergers and acquisitions, innovation intelligence, and venture capital as a service.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Pre-seed · Seed · Series A
- Sectors
- Healthcare
- Regions
- Global
Alumni and track record
Alumni context
Notable alumni companies include TAPPP, a prepaid provider to sportsbooks; Mustard, which utilizes AI for coaching in sports; Bitewell, focused on global health through nutrition scoring; and Rooter, a platform pivoted to gaming and esports.
Capability profile
LEAD as a publisher
Editorial focus
LEAD is a global venture corporation that invests in sports and health technology across various stages, including pre-seed, seed, and series A funding. The organization manages four institutional funds and provides advisory services, including mergers and acquisitions, innovation intelligence, and venture capital as a service.
Audience value
LEAD supports global organizations and startups in sports and health technology, providing access to a curated network of strategic partners in professional sports, health systems, and lifestyle brands.
Format and cadence
- Primary platform
- lead.vc
Availability
- Guest pitch state
- Not currently accepting
Audience and focus
- Audience
- Founders · Investors
- Sectors
- Healthcare · Sports Tech
- Regions
- Europe · Global
Flagship work and coverage
Flagship properties
LEAD operates several investment vehicles, including LEAD ONE, Lake Nona Fund, ADvantage, and Locker Room, focusing on innovative companies in the sports and health sectors.
Notable coverage
LEAD has been featured in PR Newswire for its rebranding and the launch of LEAD ONE, as well as listed on platforms like WeDeal and Hopohopo.
Common questions
What to know about LEAD
Upseed classifies LEAD under the Venture Capital organization type. Its current public profile includes funder, program host, and publisher capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 10, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.