Organization · Family Office

Lance East Office

Lance East Office is a family office based in Perth, Australia, managing the private assets and investments of entrepreneur Laurence Escalante. It focuses on diverse investment opportunities across various sectors including gaming, real estate, and early-stage ventures.

Family OfficeFunder

Overview

What Lance East Office does

What Lance East Office is

Lance East Office is a family office based in Perth, Australia, managing the private assets and investments of entrepreneur Laurence Escalante. It focuses on diverse investment opportunities across various sectors including gaming, real estate, and early-stage ventures.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Family Office
Founded
Founded in 2021
Approximate age
About 5 years
Structured capabilities
Funder
Last reviewed
March 28, 2026

Official channels

Find Lance East Office elsewhere

Open the official website or a supported primary organization account.

Capability profile

Lance East Office as a funder

Investment thesis

Lance East Office focuses on managing and growing private interests, investments, and philanthropic activities of its founder, Laurence Escalante.

Focus narrative

Lance East Office invests in a diverse range of opportunities, including private equity, real estate, early-stage ventures, and alternative assets. Their investment sectors include gaming, retail, online services, automotive, and racing.

Focus and fit

Sectors
Gaming

Availability

Currently deploying
Not published

Portfolio and track record

Recorded portfolio count
9

Portfolio context

Notable portfolio companies include Virtual Gaming Worlds (VGW), a technology company and creator of online social games; Car Expert, an online automotive publisher in Australia; We Money, a financial wellness platform aimed at helping Australians manage debt; Bae Juice, a retail company that manufactures hangover prevention juice; Icetana, a SaaS company specializing in video analytics technology for security; Leadr Pets, a pet health and wellness business; Lance East Exotics, a luxury motor dealership; Beyond Custom, an automotive company specializing in custom vehicles; and Arise Racing, a motorsports team competing in various racing events.

Connected ecosystem

Continue from Lance East Office

These links use structured organization type, sector, and regional relationships. They do not imply endorsement or commercial similarity.

Common questions

What to know about Lance East Office

Upseed classifies Lance East Office under the Family Office organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

March 28, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.