Organization · Angel Group

L337 Capital GmbH

L337 Capital GmbH is a German investment organization focused on early-stage investments in direct-to-consumer (D2C) brands. It operates primarily as a personal investment vehicle for its Managing Director, Alexander Pelz.

Angel GroupFunder

Overview

What L337 Capital GmbH does

What L337 Capital GmbH is

L337 Capital GmbH is a German investment organization focused on early-stage investments in direct-to-consumer (D2C) brands. It operates primarily as a personal investment vehicle for its Managing Director, Alexander Pelz.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Angel Group
Founded
Founded in 2017
Approximate age
About 9 years
Structured capabilities
Funder
Last reviewed
May 3, 2026

Official channels

Find L337 Capital GmbH elsewhere

Open the official website or a supported primary organization account.

Capability profile

L337 Capital GmbH as a funder

Investment thesis

We invest in founders, not Companies, focusing on D2C brand growth and early-stage impact.

Focus narrative

L337 Capital specializes in seed and pre-seed investments, particularly in D2C brands. The organization is dedicated to leveraging its industry knowledge to support founders in their entrepreneurial journeys.

Value beyond capital

L337 Capital provides not just capital but also operational support and industry insights to help founders navigate the challenges of building D2C brands.

Focus and fit

Stages
Pre-seed · Seed
Regions
Europe

Availability

Currently deploying
Yes

Portfolio and track record

Recorded portfolio count
2

Portfolio context

Notable portfolio companies include: Rosental: A skincare brand that emphasizes a holistic healing approach. The Hairoine Company: A brand focused on female empowerment in the hair care sector.

Connected ecosystem

Continue from L337 Capital GmbH

These links use structured organization type, sector, and regional relationships. They do not imply endorsement or commercial similarity.

Common questions

What to know about L337 Capital GmbH

Upseed classifies L337 Capital GmbH under the Angel Group organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

May 3, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.