Organization · Venture Capital
Koolen&Partners
Koolen & Partners is a venture capital firm based in Brazil and the Netherlands, focusing on internet and mobile companies with global replication potential. The firm has a strong track record, backing several Brazilian unicorns.
Overview
What Koolen&Partners does
What Koolen&Partners is
Koolen & Partners is a venture capital firm based in Brazil and the Netherlands, focusing on internet and mobile companies with global replication potential. The firm has a strong track record, backing several Brazilian unicorns.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2012
- Approximate age
- About 14 years
- Structured capabilities
- Funder
- Last reviewed
- April 25, 2026
Official channels
Find Koolen&Partners elsewhere
Open the official website or a supported primary organization account.
Capability profile
Koolen&Partners as a funder
Investment thesis
Koolen & Partners focuses on internet-based business models with global replication potential, emphasizing long-term profitability and actionable metrics.
Focus narrative
Koolen & Partners invests primarily in internet-based business models that can be replicated globally. The firm prioritizes actionable metrics over vanity metrics, targeting companies that demonstrate viable economics and the potential for long-term success.
Value beyond capital
Koolen & Partners adds value to its portfolio companies by leveraging its extensive network and expertise in the Brazilian tech ecosystem. The firm provides strategic guidance and operational support, helping companies navigate growth challenges and achieve long-term success.
Terms and economics
- Typical check
- $100,000–$5,000,000
- Sweet spot
- $1,000,000
Focus and fit
- Stages
- Seed · Series A · Series B · Growth Equity
- Regions
- Global · North America · Europe
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 7
- Recorded notable exits
- Loggi, Hotmart, and Gympass
Portfolio context
boaconsulta.com: An online platform for finding and booking health practitioners in Brazil, addressing a market of over 49 million people with private health plans. Pin-up Casino: An online casino offering a variety of games, licensed in Curacao, available to players in Brazil. Hotmart: A self-service platform for digital product creators, recognized as the largest distributor of digital products in Brazil. Loggi: An online moto-courier service in Brazil, providing real-time tracking and billing without a call center. Men's Market: An e-commerce site focused on men's style and personal care products, targeting a significant market opportunity in Brazil. Art: A modern art gallery concept offering limited edition artworks at accessible prices.
Common questions
What to know about Koolen&Partners
Upseed classifies Koolen&Partners under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 25, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.