Organization · Holding Company
Kin
Kin is an investment firm based in Norway that specializes in acquiring and developing profitable e-commerce businesses. The firm focuses on helping these companies reach their full potential through professional management and capital access.
Overview
What Kin does
What Kin is
Kin is an investment firm based in Norway that specializes in acquiring and developing profitable e-commerce businesses. The firm focuses on helping these companies reach their full potential through professional management and capital access.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Holding Company
- Structured capabilities
- Funder
- Last reviewed
- March 27, 2026
Official channels
Find Kin elsewhere
Open the official website or a supported primary organization account.
Capability profile
Kin as a funder
Investment thesis
Kin focuses on acquiring and developing profitable niche e-commerce businesses in the Nordic region, aiming to enhance their growth through professional management and capital access.
Focus narrative
Kin invests in e-commerce companies with a revenue exceeding 10 million NOK and a profitable operation. The firm typically seeks to acquire a 60-70% ownership stake in these businesses, employing a development strategy that includes professional ownership management, access to leading technological solutions, optimized digital marketing, and improved conditions through economies of scale.
Value beyond capital
Kin adds value to its portfolio companies through professional management, access to capital, and shared technological infrastructure. The firm focuses on optimizing digital marketing strategies and leveraging economies of scale to enhance operational efficiency and profitability.
Terms and economics
- Typical check
- $1,000,000
Focus and fit
- Stages
- Friends and Family · Angel · Accelerator · Pre-seed · Seed · Seed+ · Series A · Series A+ · Series B · Series B+ · Series C · Series C+ · Series D · Series E · Series F · Growth Equity
- Sectors
- Commerce & RetailConsumer
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 7
Portfolio context
Notable portfolio companies include: Plukkselv: Sales of seeds, bulbs, tubers, and gardening equipment for hobby gardeners (2021). Brewshop: Sales of brewing equipment and ingredients for home brewing and professional markets (2022). Metallsøker: Sales of metal detectors, super magnets, and gold prospecting equipment (2023). SkinSecret: Sales of authentic Korean skincare products and innovative K-beauty solutions (2023). Nøstebarn: Design and sale of yarn and clothing for children and adults made from untreated, organic wool (2024). Bedre Inneklima: Sales of dehumidifiers, air purifiers, humidifiers, and decentralized ventilation systems (2024). Detective for a Day: Design and sale of mystery games (2025).
Common questions
What to know about Kin
Upseed classifies Kin under the Holding Company organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 27, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.