Organization · Community
Joyned Capital
Joyned Capital is a community-based organization in the Netherlands that supports athletes in becoming informed investors through education and mentorship. They focus on investing in startups that address needs within the sports industry.
Overview
What Joyned Capital does
What Joyned Capital is
Joyned Capital is a community-based organization in the Netherlands that supports athletes in becoming informed investors through education and mentorship. They focus on investing in startups that address needs within the sports industry.
How it participates in the startup ecosystem
The current public profile supports funder and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Community
- Structured capabilities
- Funder · Community
- Last reviewed
- March 5, 2026
Official channels
Find Joyned Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Joyned Capital as a funder
Investment thesis
Joyned Capital invests in startups that create products vital to the sports industry, benefiting athletes, coaches, fans, organizers, and owners. They seek startups with a clear problem-solving capability and a committed founding team.
Focus narrative
Joyned Capital invests in startups that create products vital to the sports industry, benefiting athletes, coaches, fans, organizers, and owners. They seek startups that demonstrate a clear problem-solving capability and have a committed founding team. The organization typically invests between €150,000 and €250,000 through a Special Purpose Vehicle (SPV), allowing community members to invest collectively.
Terms and economics
- Typical check
- $150,000–$250,000
Focus and fit
- Regions
- EuropeThe Netherlands
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 8
Portfolio context
Notable portfolio companies include: Hytro: A wearable technology company focused on recovery and performance for athletes. Everyman: A health service aimed at providing discreet and effective care for men's health issues. Kääpä Biotech: A biotechnology firm dedicated to developing innovative solutions using fungi for healthier ecosystems. The Unlisted Projects: A real estate development group in Bali, specializing in luxury rental properties. Rewire Fitness: A platform designed to enhance mental fitness for athletes, helping them avoid burnout. TMPL: A personal care brand focused on the health and beauty needs of men of color. UNIT 1: A company creating tech-enabled accessories for urban mobility, particularly for electronic bikes. Plantiga: An AI-powered sensor system for monitoring athletes' performance and recovery.
Capability profile
Joyned Capital as a community
Community overview
Joyned Capital is dedicated to supporting athletes in their journey to becoming informed investors. Founded by former athletes, the organization provides tailored education and investment opportunities that cater specifically to the unique needs of athletes. With a mission to change the narrative around athletes and investing, Joyned Capital fosters a community where athletes can learn about investment strategies and make informed decisions.
Community focus
The organization focuses on investing in startups that create products essential to the sports industry. By benefiting athletes, coaches, fans, organizers, and owners, Joyned Capital seeks startups that demonstrate problem-solving capabilities and have committed founding teams. Their investment process is collaborative, involving community input to scout and analyze potential startups.
Member value
Members of Joyned Capital gain access to educational resources, investment opportunities, and a community of like-minded athletes. They can participate in collective investment decisions and benefit from shared insights and experiences in the investment landscape.
Membership
- Pricing models
- free
Format and cadence
- Modality
- online
- Schedule
- rolling-admissions
- Commitment
- light
Availability
- Membership state
- Accepting
Audience and fit
- Audience
- Founders · Investors
- Benefits
- mentorship and network-access
- Program types
- community
- Selection criteria
- open
- Regions
- EuropeThe Netherlands
Community activity
Notable members
Notable portfolio companies include Hytro, Everyman, Kääpä Biotech, The Unlisted Projects, Rewire Fitness, TMPL, UNIT 1, and Plantiga.
Common questions
What to know about Joyned Capital
Upseed classifies Joyned Capital under the Community organization type. Its current public profile includes funder and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.