Organization · Venture Studio
JOBI Brands
JOBI Brands is a celebrity-backed venture studio based in New York City that focuses on creating and investing in consumer and retail startups. They leverage celebrity partnerships to efficiently launch brands across various sectors.
Overview
What JOBI Brands does
What JOBI Brands is
JOBI Brands is a celebrity-backed venture studio based in New York City that focuses on creating and investing in consumer and retail startups. They leverage celebrity partnerships to efficiently launch brands across various sectors.
How it participates in the startup ecosystem
The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Studio
- Structured capabilities
- Funder · Program host
- Last reviewed
- March 5, 2026
What Venture studio means
A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.
Open the glossary entryOfficial channels
Find JOBI Brands elsewhere
Open the official website or a supported primary organization account.
Capability profile
JOBI Brands as a funder
Investment thesis
JOBI Brands invests in consumer and retail startups, particularly those that are ethically conscious and aim to elevate the consumer experience. The organization focuses on early-stage investments across various sectors.
Focus narrative
JOBI Brands invests in consumer and retail startups, particularly those that are ethically conscious and aim to elevate the consumer experience. The organization works with early-stage investments in various sectors, including technology, logistics, and consumer packaged goods (CPG).
Focus and fit
- Stages
- Pre-seed · Seed · Seed+
- Regions
- North America
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 7
Portfolio context
Notable portfolio companies include: Homecourt: A brand focused on home care products. inbloom: A wellness brand. quiqup: A logistics and delivery service. Oh Norman!: A brand in the consumer space. wirewax: A technology company specializing in interactive video. Mori: A brand focused on sustainable products. Octopus: A company involved in innovative consumer solutions.
Capability profile
JOBI Brands as a program host
Program thesis
JOBI Brands aims to develop successful and trusted brands by leveraging over 30 years of investment banking experience and focusing on ethically conscious consumer experiences.
Focus narrative
The program invests in early-stage consumer and retail startups, particularly those that are ethically conscious. JOBI Brands is interested in various sectors, including technology, logistics, and consumer packaged goods (CPG), aiming to elevate the consumer experience through innovative solutions.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Pre-seed · Seed · Seed+
- Regions
- North AmericaUnited States
Alumni and track record
Alumni context
Notable portfolio companies include Homecourt, a home care products brand; inbloom, a wellness brand; quiqup, a logistics and delivery service; Oh Norman!, a consumer brand; wirewax, a technology company specializing in interactive video; Mori, focused on sustainable products; and Octopus, involved in innovative consumer solutions.
Common questions
What to know about JOBI Brands
Upseed classifies JOBI Brands under the Venture Studio organization type. Its current public profile includes funder and program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.