Organization · Private Equity
Iteration Capital
Iteration Capital is a private investment fund that acquires and holds private companies for the long term, leveraging data science and proprietary datasets to identify growth opportunities. They primarily operate in the Midwest, focusing on various industries including logistics, healthcare, and technology.
Overview
What Iteration Capital does
What Iteration Capital is
Iteration Capital is a private investment fund that acquires and holds private companies for the long term, leveraging data science and proprietary datasets to identify growth opportunities. They primarily operate in the Midwest, focusing on various industries including logistics, healthcare, and technology.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 26, 2026
Official channels
Find Iteration Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Iteration Capital as a funder
Investment thesis
Iteration Capital focuses on acquiring private companies with a long-term hold strategy, leveraging data science and proprietary datasets to identify growth opportunities.
Focus narrative
Iteration Capital invests in both software and non-software companies. Their investment criteria for software companies include revenue between $1 million and $20 million and EBITDA of $1 million to $5 million. For non-software companies, they focus on businesses with revenue from $1 million to $50 million and EBITDA of $1 million to $10 million, primarily in the Midwest region of the United States.
Value beyond capital
Iteration Capital adds value to its portfolio companies by sharing proprietary data for market mapping and customer acquisition. The team employs data science and AI techniques for both deal sourcing and driving growth post-acquisition.
Terms and economics
- Typical check
- $1,000,000–$20,000,000
Focus and fit
- Stages
- Friends and Family · Angel · Seed · Seed+ · Series A · Series A+ · Series B · Series B+ · Series C · Series C+ · Series D · Series E · Series F · Growth Equity
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 1
Portfolio context
Iteration Capital has acquired Keysearch, a software business specializing in SEO keyword research, which serves over 10,000 customers.
Common questions
What to know about Iteration Capital
Upseed classifies Iteration Capital under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 26, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.