Organization · Venture Studio
Iterate
Iterate is a Norwegian venture building and investment firm based in Oslo, focusing on digital innovation and entrepreneurship. They combine design, technology, and collective intelligence to support startups and established companies.
Overview
What Iterate does
What Iterate is
Iterate is a Norwegian venture building and investment firm based in Oslo, focusing on digital innovation and entrepreneurship. They combine design, technology, and collective intelligence to support startups and established companies.
How it participates in the startup ecosystem
The current public profile supports funder and program host and event host and publisher capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Studio
- Founded
- Founded in 2007
- Approximate age
- About 19 years
- Structured capabilities
- Funder · Program host · Event host · Publisher
- Last reviewed
- March 28, 2026
What Venture studio means
A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.
Open the glossary entryOfficial channels
Find Iterate elsewhere
Open the official website or a supported primary organization account.
Capability profile
Iterate as a funder
Investment thesis
Iterate focuses on developing digital products in collaboration with clients, leveraging experience from both startups and established businesses to create innovative solutions.
Focus narrative
Iterate specializes in digitalization, design, development, and data-driven transformation. They employ an iterative and low-risk approach to help companies develop and implement digital strategies. Their services cater to various sectors and stages, with a focus on fostering innovation and entrepreneurship.
Value beyond capital
Iterate provides support and resources to foster innovation and experimentation among their team members, allowing them to start their own startups.
Focus and fit
- Stages
- Friends and Family · Angel · Accelerator · Pre-seed · Seed · Seed+ · Series A · Series A+ · Series B · Series B+ · Series C · Series C+ · Series D · Series E · Series F · Growth Equity
- Sectors
- Digital HealthArtificial IntelligenceSaaS & Cloud SoftwareCommerce & RetailHealthcareFintechEducationCreator EconomyWeb3 & BlockchainClimate & Sustainability
- Regions
- Europe · Global · North America
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
Notable projects and ventures include DNV Aquaculture, which develops reliable AI for compliance in the aquaculture industry; Take Take Take, a chess app developed in collaboration with Magnus Carlsen; Hurtigruten Polar Global, which redesigns the driving force behind Hurtigruten's journeys; Northern Playground, creating a new online store and community concept for sustainable clothing; LEVD, an e-commerce platform for second-hand children's clothing; and Amedia, which redesigns over 100 newspapers simultaneously.
Capability profile
Iterate as a program host
Program thesis
Iterate is a Norwegian organization founded to develop digital products in collaboration with clients, ranging from startups to established companies.
Focus narrative
Iterate specializes in digitalization, design, development, and data-driven transformation. They employ an iterative and low-risk approach to help companies develop and implement digital strategies, focusing on fostering innovation and entrepreneurship across various sectors and stages.
Value and support
Iterate provides support and resources to foster innovation and experimentation among their team members, allowing employees to start their own startups within the organization.
Availability
- Application state
- Not published
Focus and fit
- Regions
- Europe
Alumni and track record
Alumni context
Notable projects include DNV Aquaculture, which develops reliable AI for compliance in the aquaculture industry; Take Take Take, a chess app developed with Magnus Carlsen; and Hurtigruten Polar Global, which redesigned the driving force behind Hurtigruten's journeys.
Capability profile
Iterate as an event host
Event focus
Iterate specializes in digitalization, design, development, and data-driven transformation. They employ an iterative and low-risk approach to help companies develop and implement digital strategies. Their services cater to various sectors and stages, with a focus on fostering innovation and entrepreneurship.
Format narrative
Iterate hosts various events, including workshops and innovation days, to foster collaboration and knowledge sharing within the startup community.
Format and cadence
- Event types
- workshop
- Startups can present
- No
Availability
- Registration state
- Not currently accepting
Audience and fit
- Audience
- Founders · Investors · Corporate Innovators
- Regions
- Europe
Capability profile
Iterate as a publisher
Editorial focus
Iterate is a Norwegian venture studio based in Oslo, dedicated to developing digital products in collaboration with clients ranging from startups to established companies. They leverage their extensive experience to create innovative solutions, focusing on digitalization, design, development, and data-driven transformation. Their iterative and low-risk approach helps companies implement effective digital strategies, fostering innovation and entrepreneurship across various sectors.
Audience value
Iterate offers a unique opportunity for companies to collaborate on digital product development, utilizing their expertise to drive innovation and entrepreneurship. Their iterative approach minimizes risk while maximizing the potential for successful digital transformation.
Format and cadence
- Content formats
- newsletter and blog
Availability
- Guest pitch state
- Not currently accepting
Audience and focus
- Audience
- Founders · Operators
- Regions
- Europe
Flagship work and coverage
Flagship properties
Iterate publishes a newsletter titled ITERLOG, which provides updates, events, and insights from their ventures. They also maintain a blog featuring articles on topics related to their work and ventures.
Common questions
What to know about Iterate
Upseed classifies Iterate under the Venture Studio organization type. Its current public profile includes funder, program host, event host, and publisher capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 28, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.