Organization · Venture Capital
Imaginary
Imaginary Ventures is a venture capital firm based in New York City that invests in early and late-stage consumer brands, particularly at the intersection of retail and technology across Europe and the US.
Overview
What Imaginary does
What Imaginary is
Imaginary Ventures is a venture capital firm based in New York City that invests in early and late-stage consumer brands, particularly at the intersection of retail and technology across Europe and the US.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- March 27, 2026
Official channels
Find Imaginary elsewhere
Open the official website or a supported primary organization account.
Capability profile
Imaginary as a funder
Investment thesis
Imaginary Ventures focuses on investing in early-stage and late-stage consumer brands, with a particular interest in digitally native brands and the evolving landscape of Web3 and circular economy.
Focus narrative
Imaginary Ventures invests in early-stage and late-stage companies, primarily within the consumer sector. The firm emphasizes a diverse investment thesis that spans multiple industries and geographies, with a keen interest in digitally native brands and emerging technologies.
Value beyond capital
Imaginary Ventures adds value to its portfolio companies through its deep industry expertise, founder-centric approach, and extensive network within the consumer and retail sectors. The firm's leadership, particularly Natalie Massenet's background as a successful entrepreneur, provides unique insights and guidance to help brands scale and thrive in competitive markets.
Focus and fit
- Stages
- Seed · Seed+ · Series A · Series B · Series C · Series D · Growth Equity
- Regions
- Europe · Global · North America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded notable exits
- Farfetch
Portfolio context
Imaginary Ventures boasts a portfolio of iconic consumer brands, including SKIMS, Glossier, Reformation, Everlane, Good American, Mejuri, Daily Harvest, and BRADY. The firm also invests in technology and infrastructure companies such as Stripe, GRIN, ShiftSmart, and EON, showcasing a commitment to both culture-defining brands and essential retail infrastructure.
Common questions
What to know about Imaginary
Upseed classifies Imaginary under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 27, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.