Organization · Accelerator
Hub for Innovation in Tourism
Hub for Innovation in Tourism (HIT) is a Danish initiative focused on enhancing the competitiveness of the tourism industry through innovation and entrepreneurship. It supports startups and established businesses in various tourism sectors, including urban, coastal, and nature tourism.
Overview
What Hub for Innovation in Tourism does
What Hub for Innovation in Tourism is
Hub for Innovation in Tourism (HIT) is a Danish initiative focused on enhancing the competitiveness of the tourism industry through innovation and entrepreneurship. It supports startups and established businesses in various tourism sectors, including urban, coastal, and nature tourism.
How it participates in the startup ecosystem
The current public profile supports funder and program host and community and event host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Accelerator
- Founded
- Founded in 2021
- Approximate age
- About 5 years
- Structured capabilities
- Funder · Program host · Community · Event host
- Last reviewed
- March 27, 2026
What Accelerator means
An accelerator is a structured, short-term program designed to speed up a startup's progress toward product-market fit, traction, fundraising, or scale.
Open the glossary entryOfficial channels
Find Hub for Innovation in Tourism elsewhere
Open the official website or a supported primary organization account.
Capability profile
Hub for Innovation in Tourism as a funder
Investment thesis
HIT aims to enhance entrepreneurship and innovation within the Danish tourism sector by supporting startups and established companies with sustainable growth initiatives.
Focus narrative
HIT invests in and supports startups and established companies within the tourism industry, offering acceleration programs and tailored matchmaking processes. The organization aims to strengthen the innovative capacity of Danish tourism across various sectors, including urban, business, coastal, and nature tourism.
Value beyond capital
HIT provides value to portfolio companies through tailored acceleration programs, industry connections, and collaboration opportunities with established businesses in the tourism sector. Their initiatives help startups gain essential feedback and access to resources that enhance their growth and innovation.
Focus and fit
- Stages
- Accelerator
- Sectors
- Travel
- Regions
- Europe
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 120
Portfolio context
HIT has collaborated with over 120 startups, including notable companies such as Roccai, a tech startup focused on tourism innovation; Aguardio, contributing tech solutions to the tourism sector; Syncdesk, which developed a software solution for hotel communication; and Comwell Hotel Aarhus, which participated in HIT's Startup-Corporate Match program.
Capability profile
Hub for Innovation in Tourism as a program host
Program thesis
Hub for Innovation in Tourism (HIT) enhances entrepreneurship and innovation within the Danish tourism sector.
Focus narrative
HIT invests in and supports startups and established companies within the tourism industry. Its initiatives include acceleration programs and tailored matchmaking processes between startups and established businesses in the tourism sector. The organization aims to strengthen the competitive and innovative capacity of Danish tourism across urban, business, coastal, and nature tourism sectors.
Value and support
HIT offers acceleration programs, tailored matchmaking processes, and networking opportunities to enhance collaboration between startups and established businesses in the tourism sector.
Availability
- Application state
- Accepting
- Next deadline
- January 21, 2026
Focus and fit
- Stages
- Accelerator
- Sectors
- Travel
- Regions
- Europe
Alumni and track record
Alumni context
HIT has collaborated with over 120 startups, including notable companies such as Roccai, a tech startup involved in tourism innovation; Aguardio, another tech-focused startup contributing to the tourism sector; Syncdesk, which developed a software solution for internal communication in hotels; and Comwell Hotel Aarhus, which participated in HIT's Startup-Corporate Match program.
Capability profile
Hub for Innovation in Tourism as a community
Community overview
The Hub for Innovation in Tourism (HIT) is a collaborative partnership aimed at boosting entrepreneurship and innovation within the Danish tourism sector. Established through the joint efforts of Dansk Kyst- og Naturturisme, MeetDenmark, and Dansk Storbyturisme, HIT is supported by various regional tourism organizations. The organization is dedicated to fostering sustainable growth in tourism, focusing on enhancing the competitive and innovative capacity of the industry.
Community focus
HIT invests in and supports both startups and established companies within the tourism industry. Its initiatives include acceleration programs and tailored matchmaking processes that connect startups with established businesses in the tourism sector. The organization aims to strengthen the tourism landscape across urban, business, coastal, and nature tourism sectors in Denmark.
Member value
Members of HIT benefit from access to acceleration programs designed for startups with digital or sustainable solutions, tailored matchmaking with established companies, and networking opportunities through various events. The organization also provides valuable industry insights and feedback, which are crucial for startups looking to innovate in the tourism sector.
Membership
- Recorded members
- 120
- Pricing models
- free
Format and cadence
- Modality
- in-person
- Schedule
- rolling-admissions
- Commitment
- light
Availability
- Membership state
- Accepting
Audience and fit
- Audience
- Founders · Investors · Corporate Innovators
- Benefits
- network-access and mentorship
- Program types
- accelerator and community
- Selection criteria
- open and application
- Regions
- Europe
Community activity
Events and activity
HIT organizes a variety of events, including networking meetups and workshops that foster collaboration between startups and established tourism businesses. These events are designed to enhance connections and facilitate innovation within the tourism sector.
Notable members
HIT has collaborated with over 120 startups, including notable companies such as Roccai, Aguardio, Syncdesk, and Comwell Hotel Aarhus, which have participated in HIT's Startup-Corporate Match program.
Capability profile
Hub for Innovation in Tourism as an event host
Event focus
Hub for Innovation in Tourism (HIT) focuses on fostering sustainable growth in the Danish tourism sector by investing in and supporting startups and established companies. Their initiatives include acceleration programs and tailored matchmaking processes aimed at strengthening the competitive and innovative capacity of tourism across various sectors.
Format narrative
HIT offers a Startup Accelerator program designed for startups with digital or sustainable solutions that enhance value for tourists or tourism businesses. They also facilitate a Startup-Corporate Match program to foster collaboration between startups and established companies in the tourism sector.
Participant value
HIT provides valuable connections and resources for startups in the tourism industry, enabling them to access industry feedback and collaborate effectively with established businesses.
Format and cadence
- Event types
- workshop and meetup
- Modality
- in-person
- Startups can present
- Yes
Availability
- Registration state
- Accepting
- Next recorded event
- January 21, 2026
- Next event location
- Denmark
Audience and fit
- Selection criteria
- open
- Stages
- Pre-seed · Seed
- Audience
- Founders · Investors
- Regions
- Europe
Common questions
What to know about Hub for Innovation in Tourism
Upseed classifies Hub for Innovation in Tourism under the Accelerator organization type. Its current public profile includes funder, program host, community, and event host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 27, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.