Organization · Venture Capital
HR Capital
HR Capital is a publicly listed investment holding company based in Sofia, Bulgaria, focusing on direct investments in technology-driven companies and indirect investments through venture funds. It aims to provide public market investors access to private tech opportunities in Southeast Europe.
Overview
What HR Capital does
What HR Capital is
HR Capital is a publicly listed investment holding company based in Sofia, Bulgaria, focusing on direct investments in technology-driven companies and indirect investments through venture funds. It aims to provide public market investors access to private tech opportunities in Southeast Europe.
How it participates in the startup ecosystem
The current public profile supports funder and allocator capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2021
- Approximate age
- About 5 years
- Structured capabilities
- Funder · Allocator
- Last reviewed
- April 22, 2026
Official channels
Find HR Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
HR Capital as a funder
Investment thesis
HR Capital aims to democratize access to private-tech upside for public investors outside the VC bubble, focusing on the digital future of Bulgaria.
Focus narrative
HR Capital invests in companies undergoing structural transformation driven by digitalization, automation, and data. The organization targets businesses with proven products, recurring customer behavior, and clear potential for scaling. It prefers to invest in companies operating in large or expanding markets, particularly those that combine technology with logistics, infrastructure, or service delivery. HR Capital seeks to support portfolio companies through strategic guidance, market access, and operational expertise, rather than acting as a passive financial investor.
Value beyond capital
HR Capital adds value to its portfolio companies through strategic guidance, market access, and operational expertise, positioning itself as a long-term partner rather than a passive investor.
Terms and economics
- Typical check
- $10,000–$500,000
- Sweet spot
- $250,000
Focus and fit
- Stages
- Friends and Family · Angel · Seed · Series A · Series B · Growth Equity
Availability
- Currently deploying
- Yes
Portfolio and track record
Portfolio context
HR Capital's notable investments include eBag, a technology-enabled commerce and logistics platform transforming the grocery market, and Healee, a telemedicine service. Other sectors include digital healthcare, biometric security, agriculture media, and software platforms. The organization has also invested in regional venture funds such as Endeavor Catalyst and Eleven Ventures.
Capability profile
HR Capital as an allocator
Allocator mandate
HR Capital aims to provide public market investors access to growing private companies before they reach maturity and broader capital markets. The company acquires significant minority stakes and, in some cases, majority ownership positions, working closely with management teams as a long-term shareholder.
Focus narrative
HR Capital invests in companies undergoing structural transformation driven by digitalization, automation, and data. The organization targets businesses with proven products, recurring customer behavior, and clear potential for scaling, particularly those that combine technology with logistics, infrastructure, or service delivery.
Value and partnership
HR Capital seeks to support portfolio companies through strategic guidance, market access, and operational expertise, rather than acting as a passive financial investor.
Availability and engagement
- Direct co-investment
- Yes
Mandate and fit
- Fund stages
- Early Stage · Growth
- Asset classes
- Venture
- Regions
- Southeast AsiaEurope
Portfolio context
Portfolio context
HR Capital's notable investments include eBag, a technology-enabled commerce and logistics platform, and other sectors such as digital healthcare, biometric security, agriculture media, and software platforms. The organization has also invested in regional venture funds like Endeavor Catalyst and Eleven Ventures.
Common questions
What to know about HR Capital
Upseed classifies HR Capital under the Venture Capital organization type. Its current public profile includes funder and allocator capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 22, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.