Organization · Family Office
HB Investments
HB Investments is a private investment office founded by the creators of Huda Beauty, focused on building and investing in global consumer brands. They work closely with exceptional entrepreneurs to scale their companies.
Overview
What HB Investments does
What HB Investments is
HB Investments is a private investment office founded by the creators of Huda Beauty, focused on building and investing in global consumer brands. They work closely with exceptional entrepreneurs to scale their companies.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Family Office
- Structured capabilities
- Funder
- Last reviewed
- March 4, 2026
Official channels
Find HB Investments elsewhere
Open the official website or a supported primary organization account.
Capability profile
HB Investments as a funder
Investment thesis
HB Investments invests in digitally-enabled brands through strategic investment partnerships and co-creation. They target exceptional entrepreneurs and aim to build brands that can thrive in the global market.
Focus narrative
HB Investments invests in digitally-enabled brands through strategic investment partnerships and co-creation. They target exceptional entrepreneurs and aim to build brands that can thrive in the global market.
Focus and fit
- Sectors
- ConsumerCommerce & Retail
- Regions
- Global
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 7
Portfolio context
Notable portfolio companies include: KITOPI: A managed cloud kitchen that partners with restaurants to enhance their delivery capabilities. UPTIME: A free app that provides 5-minute knowledge hacks from various books, courses, and documentaries. FRESHA: An online booking platform for salons and spas that helps manage small business operations. HUMANTRA: A global wellness brand focused on health and performance through supplements. THE LUXURY CLOSET: A leading authenticated luxury consignment platform in the region. FLORANOW: The first online B2B floral marketplace in the region, offering a variety of unique flowers from around the world. URBANIC: A London-based fashion brand that promotes inclusivity and has a presence in India and Latin America.
Common questions
What to know about HB Investments
Upseed classifies HB Investments under the Family Office organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 4, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.