Organization · Accelerator
Haymarket HQ
Haymarket HQ is an accelerator based in Australia that supports companies aiming to expand into the Asia-Pacific region. They provide business development services and go-to-market programs to facilitate growth and market entry.
Overview
What Haymarket HQ does
What Haymarket HQ is
Haymarket HQ is an accelerator based in Australia that supports companies aiming to expand into the Asia-Pacific region. They provide business development services and go-to-market programs to facilitate growth and market entry.
How it participates in the startup ecosystem
The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Accelerator
- Founded
- Founded in 2016
- Approximate age
- About 10 years
- Structured capabilities
- Funder · Program host
- Last reviewed
- March 5, 2026
What Accelerator means
An accelerator is a structured, short-term program designed to speed up a startup's progress toward product-market fit, traction, fundraising, or scale.
Open the glossary entryOfficial channels
Find Haymarket HQ elsewhere
Open the official website or a supported primary organization account.
Capability profile
Haymarket HQ as a funder
Investment thesis
Haymarket HQ focuses on facilitating growth for companies looking to enter new markets in Australia and APAC. They provide tailored business development services to support market entry and expansion.
Focus narrative
Haymarket HQ invests in business development services, particularly for companies seeking to grow in Australia and APAC. Their offerings include localized messaging, lead generation through email and LinkedIn outreach, and local sales support. They work with businesses at various stages of growth, helping them to identify opportunities and develop strategies for market entry and expansion.
Focus and fit
- Stages
- Friends and Family · Angel · Accelerator · Pre-seed · Seed · Seed+ · Series A · Series B · Series C
- Sectors
- ConsumerCommerce & Retail
- Regions
- Asia
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 6
- Recorded notable exits
- HolonIQ
Portfolio context
Notable companies that have worked with Haymarket HQ include KERB, which expanded to Vietnam in 2022; Tiny Mobile, which focuses on addressing Australia's housing shortage; Transparently.AI and Tutopia, both of which expanded into Australia in 2024; HolonIQ, acquired in 2024; and Stoov, a direct-to-consumer e-commerce brand that partnered with Haymarket HQ in 2024 to launch in Australia.
Capability profile
Haymarket HQ as a program host
Program thesis
Haymarket HQ focuses on helping businesses successfully enter and grow in new markets, particularly in Australia and APAC.
Focus narrative
The program emphasizes business development services for companies seeking to grow in Australia and APAC. Haymarket HQ aids businesses in identifying opportunities and developing strategies for market entry and expansion.
Value and support
Founders receive tailored support in business development, including localized messaging and lead generation, to effectively penetrate the Australian and APAC markets.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Accelerator
Alumni and track record
Alumni context
Notable alumni include KERB, which expanded to Vietnam in 2022; Tiny Mobile, addressing Australia's housing shortage; Transparently.AI and Tutopia, both expanding into Australia in 2024; HolonIQ, acquired in 2024; and Stoov, a direct-to-consumer brand that partnered with Haymarket HQ in 2024.
Common questions
What to know about Haymarket HQ
Upseed classifies Haymarket HQ under the Accelerator organization type. Its current public profile includes funder and program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.