Organization · Corporate Venture Capital
Hawke Ventures
Hawke Ventures is the corporate venture capital arm of Hawke Media, based in Santa Monica, California. It focuses on pre-seed and seed-stage investments in commerce enablement, martech, and adtech startups, leveraging its parent company's expertise and network.
Overview
What Hawke Ventures does
What Hawke Ventures is
Hawke Ventures is the corporate venture capital arm of Hawke Media, based in Santa Monica, California. It focuses on pre-seed and seed-stage investments in commerce enablement, martech, and adtech startups, leveraging its parent company's expertise and network.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Corporate Venture Capital
- Founded
- Founded in 2019
- Approximate age
- About 7 years
- Structured capabilities
- Funder
- Last reviewed
- April 29, 2026
Official channels
Find Hawke Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
Hawke Ventures as a funder
Investment thesis
Hawke Ventures focuses on software that enhances marketing, advertising, commerce, and ecommerce operations, leveraging its connection to Hawke Media to validate tools against real operator problems.
Focus narrative
Hawke Ventures specializes in early-stage investments, primarily targeting pre-seed and seed rounds in the sectors of Commerce Tech, MarTech, and AdTech. The fund aims to identify and support innovative startups that enhance marketing and commerce operations, utilizing its extensive network and industry knowledge to drive growth.
Value beyond capital
Hawke Ventures adds value to its portfolio companies by providing access to a vast network of brand customers, facilitating partnerships, and offering support in marketing, events, PR, and hiring. The firm's connection to Hawke Media allows for practical integration of tools into agency environments, ensuring that portfolio companies can effectively reach their target markets.
Terms and economics
- Typical check
- $100,000–$250,000
- Sweet spot
- $1,500,000
Focus and fit
- Stages
- Pre-seed · Seed · Series A
- Sectors
- Commerce · Martech · Adtech
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
Portfolio context
Notable portfolio companies include: Plai: A marketing platform that simplifies ad management. Pentane: Focused on innovative solutions in the tech space. Intelligems: A technology firm providing analytics solutions. Fairing: A startup in the commerce sector. Vela: A marketing technology company. Gumshoe: Specializes in analytics for brand visibility. Project Aeon: A tech startup with innovative offerings. Airvet: A veterinary telehealth platform. Arro Finance: A financial technology company. Bonbon: A tech firm in the commerce space. Chord Commerce: Specializes in commerce solutions. GoCharlie: A marketing technology platform. ShipInsure: A logistics and insurance startup. Firmly: A technology company enhancing commerce. Telly: A media technology firm.
Common questions
What to know about Hawke Ventures
Upseed classifies Hawke Ventures under the Corporate Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 29, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.