Organization · Venture Capital
GroundForce Capital
GroundForce Capital is a founder-led investment firm based in California that focuses on growth-stage companies in the consumer products sector, particularly those promoting health, wellness, and sustainability.
Overview
What GroundForce Capital does
What GroundForce Capital is
GroundForce Capital is a founder-led investment firm based in California that focuses on growth-stage companies in the consumer products sector, particularly those promoting health, wellness, and sustainability.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- March 18, 2026
Official channels
Find GroundForce Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
GroundForce Capital as a funder
Investment thesis
GroundForce Capital is dedicated to supporting growth-stage companies in the health and wellness sector, focusing on innovative consumer products and services that enhance people's lives.
Focus narrative
GroundForce Capital invests in growth-stage companies that are redefining consumer health and wellness. The firm primarily targets consumer brands and the technologies and services that support their growth. Investment sizes typically range from $10 million to over $35 million, focusing on U.S.-based companies while also considering international opportunities.
Value beyond capital
GroundForce Capital adds value to its portfolio companies through strategic guidance, industry expertise, and access to a network of resources that can help accelerate growth. The firm is committed to fostering innovation and sustainability within the health and wellness sector, ensuring that its partners are well-positioned for success.
Terms and economics
- Typical check
- $10,000,000–$35,000,000
Focus and fit
- Stages
- Growth Equity
- Sectors
- ConsumerHealthcare
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 10
Portfolio context
GroundForce Capital's notable portfolio companies include: Ggiata: A fine-casual food brand offering authentic Italian-style deli fare. Liquid Death: A sustainable canned water beverage company. Bobbie: An organic infant formula brand meeting U.S. FDA requirements. Thistle: A provider of fresh, plant-based meals. Apeel Sciences: Innovating plant-based products to reduce food spoilage. OWYN: A platform for allergen-free, plant-based beverages. Thrive Market: An online marketplace for healthy foods at wholesale prices. Righteous Felon: A leader in the better-for-you meat-snack category. SYSTM Foods: A functional beverage brand platform including REBBL and Humm Kombucha. Beyond Meat: Focused on plant-based meat alternatives.
Common questions
What to know about GroundForce Capital
Upseed classifies GroundForce Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 18, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.