Organization · Venture Capital

Green Rock

Green Rock is an independent venture capital and private equity firm based in São Paulo, Brazil, specializing in early-stage investments in the health sector. Founded in 2017, it focuses on companies that enhance health experiences and has deployed R$200 million across 20+ investments.

Venture CapitalFunder

Overview

What Green Rock does

What Green Rock is

Green Rock is an independent venture capital and private equity firm based in São Paulo, Brazil, specializing in early-stage investments in the health sector. Founded in 2017, it focuses on companies that enhance health experiences and has deployed R$200 million across 20+ investments.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Venture Capital
Founded
Founded in 2017
Approximate age
About 9 years
Structured capabilities
Funder
Last reviewed
May 5, 2026

Official channels

Find Green Rock elsewhere

Open the official website or a supported primary organization account.

Capability profile

Green Rock as a funder

Investment thesis

Green Rock invests in high-potential health companies that generate positive impact across Brazil and Latin America, focusing on early-stage companies with revenue and initial product validation.

Focus narrative

Green Rock targets companies in the health sector that enhance health experiences. Their investment thesis includes prevention and disease management, health system efficiency, emerging therapies and services, mental health and well-being, high technology applications, and access and inclusion in healthcare.

Value beyond capital

Green Rock adds value to its portfolio companies by providing not just capital but also strategic guidance and connections through its specialized health-sector network. The firm's deep clinical expertise and independence from major health groups allow for unbiased support and analysis.

Focus and fit

Stages
Seed · Series A · Growth Equity
Sectors
Healthcare · Digital Health · Mental Health · Clinical Trials · Diagnostics

Availability

Currently deploying
Yes

Portfolio and track record

Recorded portfolio count
20
Recorded notable exits
Azidus

Portfolio context

Green Rock's notable portfolio companies include: Azidus: A clinical trials and regulatory solutions company with an M&A exit. Omni Saúde: A corporate medication benefits platform ensuring the right medication is provided at the right time. Track.co: A customer experience management software impacting over 200 million consumers across Latin America. Welbe: An occupational health platform for organizations in Mexico. Sanii: A platform promoting healthy aging for individuals over 60 in Brazil. Sanar: An education and career platform for healthcare professionals.

Common questions

What to know about Green Rock

Upseed classifies Green Rock under the Venture Capital organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

May 5, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

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