Organization · Venture Capital
Good & Well Inc.
Good & Well Inc. is a Toronto-based impact investment firm that supports early-stage companies promoting social and environmental change. The firm focuses on building a sustainable economy through strategic investments and community engagement.
Overview
What Good & Well Inc. does
What Good & Well Inc. is
Good & Well Inc. is a Toronto-based impact investment firm that supports early-stage companies promoting social and environmental change. The firm focuses on building a sustainable economy through strategic investments and community engagement.
How it participates in the startup ecosystem
The current public profile supports funder and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder · Community
- Last reviewed
- April 26, 2026
Official channels
Find Good & Well Inc. elsewhere
Open the official website or a supported primary organization account.
Capability profile
Good & Well Inc. as a funder
Investment thesis
Good & Well Inc. believes that businesses can address critical social and environmental challenges while generating sustainable economic value. The firm invests in companies where impact is central to their operations and revenue models.
Focus narrative
Good & Well invests in early-stage equity opportunities within impact companies that emphasize positive social and environmental outcomes. The firm seeks to support high-growth, scalable business models that drive systems change and contribute to a sustainable economy, particularly in Canada.
Value beyond capital
Good & Well provides hands-on support to its portfolio companies, fostering deep relationships and community engagement. The firm is committed to creating opportunities for entrepreneurs and students to learn from each other, enhancing the overall impact of its investments.
Terms and economics
- Typical check
- $100,000–$500,000
Focus and fit
- Stages
- Seed · Series A
- Regions
- North America
Availability
- Currently deploying
- Yes
Portfolio and track record
Portfolio context
Notable portfolio companies include Kite Mobility, a Toronto-based electric mobility startup that aims to enhance access to electric transportation options in various communities and private residences.
Capability profile
Good & Well Inc. as a community
Community overview
Good & Well Inc. is a private investment firm based in Toronto, Canada, dedicated to investing in companies that foster a more equitable and sustainable economy. The organization focuses on building communities around impactful companies and aims to inspire the next generation of leaders by creating opportunities for students to learn from entrepreneurs in the impact sector.
Community focus
Good & Well invests in impact companies that prioritize positive social and environmental outcomes. The firm is sector-generalist but emphasizes high growth, substantial social or environmental impact, and scalable business models. It is particularly focused on supporting early-stage social-purpose companies based in Canada.
Member value
Members of the Good & Well community benefit from strategic support and hands-on impact assistance. The firm is committed to fostering relationships that catalyze change and provide equitable access to capital for entrepreneurs facing barriers.
Audience and fit
- Audience
- Founders · Students
- Benefits
- network-access and mentorship
- Program types
- community
- Selection criteria
- application
- Stages
- Pre-seed · Seed
- Regions
- North America
Community activity
Notable members
James Van Bergh (Founder and Chair of the Board), Alexandra Baillie (President), Jonathan Shui (Director of Investments), Emily Davis (Community Coordinator), Geshini Karunatilake (Office Manager & Executive Assistant), Sandrine K. Boisvert Desforges (Student Engagement Manager).
Common questions
What to know about Good & Well Inc.
Upseed classifies Good & Well Inc. under the Venture Capital organization type. Its current public profile includes funder and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 26, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.