Organization · Micro VC
Genuine Capital
Genuine Capital is an early-stage B2B venture capital firm based in London, focusing on technology and products that enhance productivity and efficiency. The firm invests in overlooked opportunities across the UK, EU, and US.
Overview
What Genuine Capital does
What Genuine Capital is
Genuine Capital is an early-stage B2B venture capital firm based in London, focusing on technology and products that enhance productivity and efficiency. The firm invests in overlooked opportunities across the UK, EU, and US.
How it participates in the startup ecosystem
The current public profile supports funder and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Micro VC
- Founded
- Founded in 2020
- Approximate age
- About 6 years
- Structured capabilities
- Funder · Community
- Last reviewed
- April 22, 2026
Official channels
Find Genuine Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Genuine Capital as a funder
Investment thesis
Genuine Capital Ventures LP provides scale capital for early-stage B2B businesses building technology and products designed for productivity and efficiency.
Focus narrative
Genuine Capital specializes in early-stage B2B investments, particularly in the pre-Series A stage. The firm typically invests up to £400,000 per opportunity, focusing on businesses that are poised to drive productivity and efficiency in their respective markets.
Value beyond capital
Genuine Capital adds value through hands-on go-to-market expertise, mentorship, and a global network of limited partners and strategic advisors. The firm emphasizes commercialization expertise to help portfolio companies scale effectively.
Terms and economics
- Typical check
- $500,000
- Sweet spot
- $500,000
Focus and fit
- Stages
- Pre-seed · Seed · Series A
- Regions
- Uk · Eu · United States
Availability
- Currently deploying
- Yes
Portfolio and track record
Portfolio context
Reported portfolio companies include MatNex, ARGO AI, Ambr, AI Subsets, Ivee, and Teffie. However, these names have not been independently verified and should be treated with caution until confirmed.
Capability profile
Genuine Capital as a community
Community overview
Genuine Capital Ventures LP is an investment firm that provides scale capital for early-stage B2B businesses focused on technology and products aimed at enhancing productivity and efficiency. The organization operates with a global network of founders, operators, and investors.
Community focus
Genuine Capital invests in early-stage B2B businesses, specifically targeting the pre-Series A stage. The firm typically invests up to £400,000 per investment and focuses on opportunities in Europe, the UK, and the US.
Member value
Members benefit from hands-on go-to-market expertise, mentorship, and access to a global network of limited partners and strategic advisors, enhancing their commercialization efforts.
Audience and fit
- Audience
- Founders · Investors
- Benefits
- mentorship and network-access
- Program types
- community
- Selection criteria
- application
- Stages
- Pre-seed · Seed
- Regions
- Uk · Eu · United States
Community activity
Notable members
The founder of Genuine Capital is Mike, who is also known as Michael Eisenberg, based in London.
Common questions
What to know about Genuine Capital
Upseed classifies Genuine Capital under the Micro VC organization type. Its current public profile includes funder and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 22, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.