Organization · Incubator
Future of Sport Lab
Future of Sport Lab (FSL) is a Toronto-based incubator focused on sport innovation and research, recognized as North America's first industry-facing sport technology incubator.
Overview
What Future of Sport Lab does
What Future of Sport Lab is
Future of Sport Lab (FSL) is a Toronto-based incubator focused on sport innovation and research, recognized as North America's first industry-facing sport technology incubator.
How it participates in the startup ecosystem
The current public profile supports program host and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Incubator
- Founded
- Founded in 2015
- Approximate age
- About 11 years
- Structured capabilities
- Program host · Community
- Last reviewed
- April 11, 2026
What Incubator means
An incubator is a support environment for turning a nascent idea or early company into a startup that is more ready for customers, funding, or an accelerator.
Open the glossary entryOfficial channels
Find Future of Sport Lab elsewhere
Open the official website or a supported primary organization account.
Capability profile
Future of Sport Lab as a program host
Program thesis
The Future of Sport Lab (FSL) is a collaborative lab and incubator focused on sport innovation and research, connecting sport properties, industry partners, entrepreneurs, investors, and academic scholars.
Focus narrative
FSL invests in seed-stage startups within the sports innovation sector, focusing on areas such as athlete performance, business management, fan experience, sport analytics, social innovation, and venue technology. The incubator provides tailored support to help startups achieve product-market fit and grow their businesses without taking equity or requiring founders to relocate.
Value and support
The Future of Sport Lab offers mentorship, access to industry leaders, and academic resources to support startups in the sports technology sector.
Additional public guidance
Q: What is the duration of the program? A: The program runs for 8 weeks. Q: Does FSL take equity from startups? A: No, FSL does not take equity from the startups. Q: Are founders required to relocate? A: No, founders are not required to relocate.
Format and cadence
- Typical duration
- 8 weeks
Availability
- Application state
- Accepting
- Next deadline
- January 1, 2025
Focus and fit
- Stages
- Seed
- Regions
- CanadaNorth America
Alumni and track record
Alumni context
Notable alumni startups from the Future of Sport Lab include Black in Sport Business Inc, a multimedia organization for black professionals in sports; Bold Helmets, a manufacturer of safety-certified multisport helmets; and BookSeats.com, a platform for booking custom travel packages for fans. Other alumni include Classlete, DIBZ, Drive Hockey Analytics, Eigen Fitness, Mission Control, PandoPartner, ProWire, Rival.ai, SkillShark, Spalk, Wuxly, and Zone7.
Capability profile
Future of Sport Lab as a community
Community overview
The Future of Sport Lab (FSL) is a collaborative lab and incubator focused on sport innovation and research. Established in 2018 by Toronto Metropolitan University in partnership with Maple Leaf Sports and Entertainment (MLSE), FSL is recognized as a leader in sport innovation in Canada. It connects sport properties, industry partners, entrepreneurs, investors, and academic scholars, supporting startups in the sports technology industry by facilitating access to leading sport franchises and academic resources.
Community focus
FSL invests in seed-stage startups within the sports innovation sector, focusing on areas such as athlete performance, business management, fan experience, sport analytics, social innovation, and venue technology. The incubator provides tailored support to help startups achieve product-market fit and grow their businesses without taking equity or requiring founders to relocate.
Member value
Members of the Future of Sport Lab gain access to mentorship, industry leaders, and academic resources, which are crucial for developing their startups in the sports technology sector. The incubator's support helps startups navigate the complexities of the sports industry and enhances their chances of success.
Membership
- Pricing models
- free
Format and cadence
- Modality
- in-person
- Schedule
- cohort-based
- Commitment
- moderate
Availability
- Membership state
- Accepting
- Next recorded event
- January 1, 2025
Audience and fit
- Audience
- Founders · Investors · Students
- Benefits
- mentorship and network-access
- Program types
- incubator and community
- Selection criteria
- application
- Stages
- Seed
- Regions
- Canada
Community activity
Events and activity
The FSL Incubator runs an 8-week program for startups, providing mentorship and access to industry leaders. The next cohort, Cohort 5, is scheduled for Winter/Spring 2025, with applications currently open.
Notable members
Notable alumni startups from the Future of Sport Lab include Black in Sport Business Inc, Bold Helmets, BookSeats.com, Classlete, DIBZ, Drive Hockey Analytics, Eigen Fitness, Mission Control, PandoPartner, ProWire, Rival.ai, SkillShark, Spalk, Wuxly, and Zone7.
Common questions
What to know about Future of Sport Lab
Upseed classifies Future of Sport Lab under the Incubator organization type. Its current public profile includes program host and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 11, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.