Organization · Venture Capital
Friends & Family Capital
Friends & Family Capital is a venture capital firm based in Menlo Park, California, that invests in technology companies across various stages, focusing on B2B enterprise software and hardware with significant recurring revenue.
Overview
What Friends & Family Capital does
What Friends & Family Capital is
Friends & Family Capital is a venture capital firm based in Menlo Park, California, that invests in technology companies across various stages, focusing on B2B enterprise software and hardware with significant recurring revenue.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2019
- Approximate age
- About 7 years
- Structured capabilities
- Funder
- Last reviewed
- April 10, 2026
Official channels
Find Friends & Family Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Friends & Family Capital as a funder
Investment thesis
Friends & Family Capital focuses on classic B2B enterprise software and hardware businesses with meaningful recurring revenue, positioning itself as a trusted finance partner for founders building out finance functions.
Focus narrative
The firm invests in companies that aim to revolutionize their respective markets through technology. Friends & Family Capital supports businesses primarily in the B2B sector, particularly those with at least $20M in annual recurring revenue. Their investment strategy includes providing financial operations expertise and enhancing operational models to foster growth.
Value beyond capital
Friends & Family Capital adds value to its portfolio companies by building financial projection models, crafting data-driven fundraising pitches, supporting CFO searches and interviews, and assisting in scaling finance teams, leveraging the extensive experience of its founders in financial operations.
Terms and economics
- Typical check
- $6,000,000–$12,000,000
Focus and fit
- Stages
- Growth Equity
- Regions
- North America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 100
Portfolio context
Friends & Family Capital has invested in over 100 companies, contributing to the creation of more than 130,000 jobs. Notable portfolio companies include: Airtable: A collaborative data platform. Anduril: A defense technology company specializing in autonomous systems. Gusto: A platform for HR and payroll solutions. Peregrine: An AI platform focused on public safety. Verkada: A cloud-managed physical security company. Flexport: A global freight logistics company (early investment). Gecko Robotics: AI-powered infrastructure inspection robots (recent investment).
Common questions
What to know about Friends & Family Capital
Upseed classifies Friends & Family Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 10, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.