Organization · Venture Capital
Forma Capital
Forma Capital is a U.S.-based venture capital firm that invests in companies at the intersection of sports, consumer brands, and influence. They focus on supporting founders and cultural leaders in building impactful businesses.
Overview
What Forma Capital does
What Forma Capital is
Forma Capital is a U.S.-based venture capital firm that invests in companies at the intersection of sports, consumer brands, and influence. They focus on supporting founders and cultural leaders in building impactful businesses.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- April 29, 2026
Official channels
Find Forma Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Forma Capital as a funder
Investment thesis
Forma Capital invests at the intersection of sports, consumer innovation, and talent-driven influence, targeting brands that leverage culture and community for growth.
Focus narrative
Forma Capital invests in sectors including sports and consumer innovation, targeting companies positioned at the intersection of culture, commerce, and community. The organization seeks to identify emerging sports assets and iconic consumer brands that can leverage talent-driven influence.
Value beyond capital
Forma Capital adds value to portfolio companies by leveraging its network of cultural and sports influencers to enhance brand awareness and drive growth. The firm focuses on creating strategic partnerships that can lower customer acquisition costs and accelerate market penetration.
Focus and fit
- Stages
- Seed · Series A · Series B · Growth Equity
- Sectors
- ConsumerHealthcare
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 35
Portfolio context
Notable portfolio companies include: Major League Pickleball: A professional league for the sport of pickleball. SWEAT440: A fitness brand offering innovative workout solutions. PATH Water: A company focused on sustainable water solutions. Bravo Sierra: A personal care brand designed for active lifestyles. Flaus: A brand in the health and wellness sector. BODYROK: A fitness studio offering specialized workout programs.
Common questions
What to know about Forma Capital
Upseed classifies Forma Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 29, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.