Organization · Venture Capital
Footwork
Footwork is an early-stage venture capital firm based in San Francisco, focusing on Seed and Series A funding rounds in consumer technology and the consumerization of enterprise technology. The firm has launched two funds totaling $400 million and has invested in 23 companies as of Q2 2026.
Overview
What Footwork does
What Footwork is
Footwork is an early-stage venture capital firm based in San Francisco, focusing on Seed and Series A funding rounds in consumer technology and the consumerization of enterprise technology. The firm has launched two funds totaling $400 million and has invested in 23 companies as of Q2 2026.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2021
- Approximate age
- About 5 years
- Structured capabilities
- Funder
- Last reviewed
- May 5, 2026
Official channels
Find Footwork elsewhere
Open the official website or a supported primary organization account.
Capability profile
Footwork as a funder
Investment thesis
Footwork leads or co-leads Seed and Series A rounds in companies with early signs of product-market fit, focusing on consumer technology and the consumerization of enterprise technology.
Focus narrative
Footwork invests primarily in consumer technology and the consumerization of enterprise technology. The firm typically invests between $1 million and $15 million initially, targeting companies that are on the path to achieving product-market fit.
Value beyond capital
Footwork adds value to its portfolio companies by leveraging its expertise in consumer technology and enterprise solutions, providing strategic guidance, and facilitating connections within the industry to help accelerate growth and market adoption.
Terms and economics
- Typical check
- $1,000,000–$15,000,000
- Sweet spot
- $10,000,000
Focus and fit
- Stages
- Seed · Series A
- Sectors
- ConsumerSaaS & Cloud SoftwareFintechHealthcareArtificial IntelligenceCommerce & RetailClimate & Sustainability
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 25
Portfolio context
Footwork's portfolio includes notable companies such as Snout, a pet healthcare financing platform; GPTZero, an AI detection platform; and Confido, an AI financial operations system for CPG brands. Other investments include Onton, Watershed, Tracksuit, Table22, and Cradlewise, among others.
Common questions
What to know about Footwork
Upseed classifies Footwork under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.