Organization · Venture Capital
Fog City Capital
Fog City Capital is a venture capital firm based in the United States, focusing on early to mid-stage technology and services companies. The firm partners with management teams to drive growth and innovation in software and services sectors.
Overview
What Fog City Capital does
What Fog City Capital is
Fog City Capital is a venture capital firm based in the United States, focusing on early to mid-stage technology and services companies. The firm partners with management teams to drive growth and innovation in software and services sectors.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- May 2, 2026
Official channels
Find Fog City Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Fog City Capital as a funder
Investment thesis
Fog City Capital focuses on operating-heavy growth capital for lower-middle-market software and services businesses, emphasizing the importance of management partnerships and operational expertise.
Focus narrative
Fog City Capital invests primarily in early to mid-stage technology and services companies, focusing on enhancing growth through strategic sales and marketing, global expansion, product and technology development, and add-on acquisitions. The firm aims to support businesses that are generating revenue and looking for growth capital, transition capital, or significant minority investments.
Value beyond capital
Fog City Capital adds value to its portfolio companies through its deep operational expertise, focusing on sales and marketing strategies, facilitating global market access, driving product and technology innovation, and identifying add-on acquisition opportunities to enhance growth and scale.
Terms and economics
- Typical check
- $5,000,000–$20,000,000
Focus and fit
- Stages
- Seed · Series A · Series B · Growth Equity · Recap
- Sectors
- SaaS & Cloud SoftwareArtificial IntelligenceFintechHealthcareConsumerCommerce & RetailLogistics & Supply ChainEnergyClimate & SustainabilityCybersecurity
- Regions
- Global · North America · Asia · Europe
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 5
- Recorded notable exits
- Ad-Lib.io, Visual IQ, and SolutionSet
Portfolio context
Notable portfolio companies include: Ad-Lib Digital: A marketing technology company. Visual IQ: A marketing analytics firm acquired by Nielsen. Om Entertainment Group: A media and entertainment company. Codeshelf: A technology firm. SolutionSet: A marketing services company that is now part of Publicis.
Common questions
What to know about Fog City Capital
Upseed classifies Fog City Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 2, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.