Organization · Other
FOG Capital
FOG Capital is an investment and advisory firm focused on supporting family or founder-owned small businesses in Eastern Washington, Eastern Oregon, and Northern Idaho, particularly during ownership transitions.
Overview
What FOG Capital does
What FOG Capital is
FOG Capital is an investment and advisory firm focused on supporting family or founder-owned small businesses in Eastern Washington, Eastern Oregon, and Northern Idaho, particularly during ownership transitions.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Other
- Structured capabilities
- Funder
- Last reviewed
- April 30, 2026
Official channels
Find FOG Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
FOG Capital as a funder
Investment thesis
FOG Capital focuses on family-owned or founder-led businesses facing generational ownership transitions, aiming to optimize operations for sustainable cash flow and growth through technology enhancement.
Focus narrative
FOG Capital invests in small businesses located in Eastern Washington, Eastern Oregon, and Northern Idaho. The firm targets family or founder-owned businesses in need of transition, providing not only capital but also strategic advisory services that address the unique challenges these businesses face during ownership changes.
Value beyond capital
FOG Capital adds value through strategic advisory services focused on the operational and human capital needs of small businesses. The firm's partners bring extensive experience in consulting and operational leadership, enabling them to guide businesses through transitions effectively.
Focus and fit
- Stages
- Friends and Family · Angel · Accelerator · Pre-seed · Seed · Seed+ · Series A · Series A+ · Series B · Series B+ · Series C · Series C+ · Series D · Series E · Series F · Growth Equity
- Regions
- North AmericaUnited States
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
Medi-Weightloss franchisee — FOG Capital has partnered with a Medi-Weightloss franchisee with development rights to Portland, Oregon, and Kennewick, Washington, aiming to establish 10 clinics by 2030.
Common questions
What to know about FOG Capital
Upseed classifies FOG Capital under the Other organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 30, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.