Organization · Micro VC
First Move
First Move is an early-stage micro-venture capital firm based in Southeast Asia, focusing on AI-native and consumer-oriented startups. The firm aims to support visionary founders by providing funding and resources to help build scalable businesses.
Overview
What First Move does
What First Move is
First Move is an early-stage micro-venture capital firm based in Southeast Asia, focusing on AI-native and consumer-oriented startups. The firm aims to support visionary founders by providing funding and resources to help build scalable businesses.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Micro VC
- Founded
- Founded in 2022
- Approximate age
- About 4 years
- Structured capabilities
- Funder
- Last reviewed
- March 18, 2026
Official channels
Find First Move elsewhere
Open the official website or a supported primary organization account.
Capability profile
First Move as a funder
Investment thesis
First Move is dedicated to supporting AI-native and consumer-focused startups in Southeast Asia, providing essential guidance and resources to help founders succeed.
Focus narrative
First Move invests in startups across three main sectors: AI Powered Solutions, Health & Wellbeing, and Consumer Brands. The firm seeks innovative solutions that enhance consumer experiences, promote healthier lifestyles, and provide high-quality consumer products that are both affordable and accessible.
Value beyond capital
First Move adds value to its portfolio companies by providing essential guidance, connections, and resources, ensuring that founders have the support they need to navigate the challenges of building a startup.
Terms and economics
- Typical check
- $100,000
Focus and fit
- Stages
- Pre-seed · Seed
- Regions
- Southeast Asia
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 3
Portfolio context
Notable portfolio companies include: 3Cat: A second-hand electronics platform for trading, repairing, and purchasing used Apple devices. Welling: An AI nutrition coach that helps users track calories and achieve health goals through personalized coaching. Koppiku: A Malaysian coffee company focused on making premium beverages more accessible to consumers.
Common questions
What to know about First Move
Upseed classifies First Move under the Micro VC organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 18, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.