Organization · Private Equity
First Bev
First Bev is a private equity firm based in Los Angeles and New York, specializing in investments in emerging beverage brands. The firm provides financial capital and strategic guidance to help companies scale in the competitive beverage market.
Overview
What First Bev does
What First Bev is
First Bev is a private equity firm based in Los Angeles and New York, specializing in investments in emerging beverage brands. The firm provides financial capital and strategic guidance to help companies scale in the competitive beverage market.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Founded
- Founded in 2005
- Approximate age
- About 21 years
- Structured capabilities
- Funder
- Last reviewed
- March 27, 2026
Official channels
Find First Bev elsewhere
Open the official website or a supported primary organization account.
Capability profile
First Bev as a funder
Investment thesis
First Bev focuses exclusively on the beverage industry, supporting emerging brands with capital and strategic guidance.
Focus narrative
First Bev invests in beverage-related companies across various categories, including brands, suppliers, retailers, and technology. The firm seeks to partner with companies that have demonstrated revenue growth, strong gross margins, and clear capital requirements for scaling. They are open to both majority and minority investments and emphasize a flexible approach to investment structuring.
Value beyond capital
First Bev adds value to its portfolio companies by providing strategic guidance and leveraging industry expertise to foster growth and operational success.
Focus and fit
- Sectors
- ConsumerCommerce & Retail
- Regions
- North AmericaUnited States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 6
Portfolio context
Notable companies in the First Bev portfolio include Health-Ade, a pioneer in kombucha beverages; Essentia Water, a premium functional water brand; VitaCup, a vitamin-infused coffee and tea company; G FUEL, an energy drink brand targeting the gaming community; MAD TASTY, a line of hemp-infused sparkling waters; and Q Mixers, a producer of premium carbonated mixers. First Bev has also collaborated with major brands such as Cadbury Schweppes, MillerCoors, and New Belgium Brewing.
Common questions
What to know about First Bev
Upseed classifies First Bev under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 27, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.