Organization · Private Equity

FireFly Investment Group B.V.

FireFly Investment Group B.V. is a private equity firm based in The Hague, Netherlands, focused on investing in scale-up companies in the business services and software sectors. The firm emphasizes hands-on support and aims for significant ownership stakes in its portfolio companies.

Private EquityFunder

Overview

What FireFly Investment Group B.V. does

What FireFly Investment Group B.V. is

FireFly Investment Group B.V. is a private equity firm based in The Hague, Netherlands, focused on investing in scale-up companies in the business services and software sectors. The firm emphasizes hands-on support and aims for significant ownership stakes in its portfolio companies.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Private Equity
Founded
Founded in 2021
Approximate age
About 5 years
Structured capabilities
Funder
Last reviewed
April 28, 2026

Official channels

Find FireFly Investment Group B.V. elsewhere

Open the official website or a supported primary organization account.

Capability profile

FireFly Investment Group B.V. as a funder

Investment thesis

FireFly invests in leading companies entering the scale-up phase, focusing on business services and software sectors. They seek to partner with ambitious entrepreneurs who have a proven business model and are open to collaboration.

Focus narrative

FireFly Investment Group primarily targets companies that are ready to scale up, emphasizing a commitment to focused collaboration and support. They aim to invest in a limited number of companies each year, allowing for deeper engagement and assistance in navigating the complexities of growth.

Value beyond capital

FireFly adds value to its portfolio companies through active support in scale-up methodology, board responsibility, growth management, and M&A expertise. Their hands-on approach ensures that entrepreneurs receive the guidance and resources necessary to thrive.

Terms and economics

Typical check
$5,000,000–$25,000,000

Focus and fit

Stages
Growth Equity
Regions
Europe

Availability

Currently deploying
Yes

Portfolio and track record

Recorded portfolio count
1

Portfolio context

One notable portfolio company is Finance Factor, a niche service provider in the flex market for finance professionals, recognized for its rapid growth and multiple awards, including the FD Gazellen Award. FireFly took a substantial interest in Finance Factor on November 8, 2021.

Connected ecosystem

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Common questions

What to know about FireFly Investment Group B.V.

Upseed classifies FireFly Investment Group B.V. under the Private Equity organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

April 28, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.