Organization · Family Office
FIGR Ventures
FIGR Ventures is a family office fund based in the UK that invests in responsible early-stage consumer businesses, focusing on startups that address environmental and social issues.
Overview
What FIGR Ventures does
What FIGR Ventures is
FIGR Ventures is a family office fund based in the UK that invests in responsible early-stage consumer businesses, focusing on startups that address environmental and social issues.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Family Office
- Structured capabilities
- Funder
- Last reviewed
- March 4, 2026
Official channels
Find FIGR Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
FIGR Ventures as a funder
Investment thesis
FIGR Ventures invests in early-stage startups that have the potential to shape consumer behavior. They focus on businesses that disrupt the consumer sector, provide tools for responsible choices, and create solutions to unresolved consumer issues.
Focus narrative
FIGR Ventures invests in early-stage startups that have the potential to shape consumer behavior. They focus on three types of businesses: Switchers that disrupt the consumer sector, Enablers that provide tools for responsible choices, and Solvers that create solutions to unresolved consumer issues. The fund typically invests up to £300,000 in pre-seed and seed stage companies generating revenue.
Terms and economics
- Typical check
- $0–$300,000
Focus and fit
- Stages
- Pre-seed · Seed
- Sectors
- Consumer
- Regions
- EuropeUnited Kingdom
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 5
Portfolio context
Notable portfolio companies include: Citizens of Soil, which offers premium extra virgin olive oil sourced from small-batch family farms; Pimentae, crafting premium ready-to-drink tequila cocktails; Sylvi, a language learning app emphasizing conversation practice; TRUSS, an AI-enabled platform for resale fashion; and Vycarb, which develops technology to convert CO₂ into stable bicarbonate.
Common questions
What to know about FIGR Ventures
Upseed classifies FIGR Ventures under the Family Office organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 4, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.