Organization · Venture Capital

Field 7 Ventures

Field 7 Ventures is a venture capital firm based in London and Johannesburg, focusing on investments at the intersection of sport, technology, and lifestyle. They engage with companies across various stages, from startups to established entities.

Venture CapitalFunder

Overview

What Field 7 Ventures does

What Field 7 Ventures is

Field 7 Ventures is a venture capital firm based in London and Johannesburg, focusing on investments at the intersection of sport, technology, and lifestyle. They engage with companies across various stages, from startups to established entities.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Venture Capital
Structured capabilities
Funder
Last reviewed
April 9, 2026

Official channels

Find Field 7 Ventures elsewhere

Open the official website or a supported primary organization account.

Capability profile

Field 7 Ventures as a funder

Investment thesis

Field 7 Ventures identifies growth opportunities in the sport and entertainment sector while offering connected capital through a powerhouse ecosystem.

Focus narrative

Field 7 Ventures invests in sectors related to sport and lifestyle, focusing on tech, data, Web3, performance and wellness, media, and commercial rights. The firm engages with rapidly evolving technologies that impact monetization and engagement in sports and lifestyle, including blockchain, digital platforms, eSports, wearables, NFTs, AI, and digital experiences.

Value beyond capital

Field 7 Ventures emphasizes partnerships with like-minded individuals and entities, providing not just capital but also strategic support to enhance growth and innovation in its portfolio companies.

Focus and fit

Stages
Friends and Family · Angel · Accelerator · Pre-seed · Seed · Seed+ · Series A · Series A+ · Series B · Series B+ · Series C · Series C+ · Series D · Series E · Series F · Growth Equity · Pre-IPO · Ipo · Secondary · Bridge · Recap
Regions
Africa · Europe · Global · North America · Uk · Za

Availability

Currently deploying
Not published

Common questions

What to know about Field 7 Ventures

Upseed classifies Field 7 Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

April 9, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.