Organization · Venture Capital
Felix Capital
Felix Capital is a London-based venture capital firm that invests in the intersection of technology and creativity, focusing on digital lifestyle brands across Europe and the US.
Overview
What Felix Capital does
What Felix Capital is
Felix Capital is a London-based venture capital firm that invests in the intersection of technology and creativity, focusing on digital lifestyle brands across Europe and the US.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2015
- Approximate age
- About 11 years
- Structured capabilities
- Funder
- Last reviewed
- April 9, 2026
Official channels
Find Felix Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Felix Capital as a funder
Investment thesis
Felix Capital invests at the intersection of technology and creativity, focusing on empowering new ways of living through innovative companies that shape culture and improve human experiences.
Focus narrative
Felix Capital primarily invests in both B2B and B2C sectors, particularly in technology and creative products. The firm typically invests between $1 million to $20 million in early-stage companies and can invest up to $50 million in growth-stage companies. Their thematic investment strategy targets companies that are poised to influence culture and improve the quality of life.
Value beyond capital
Felix Capital adds value to its portfolio companies by leveraging its deep industry expertise and extensive network within the creative and technology sectors. The firm provides strategic guidance, access to key partnerships, and insights that help companies navigate their growth journeys effectively.
Terms and economics
- Typical check
- $1,000,000–$50,000,000
- Sweet spot
- $20,000,000
Focus and fit
- Stages
- Pre-seed · Seed · Seed+ · Series A · Series A+ · Series B · Series B+ · Series C · Series C+ · Series D · Series E · Series F · Growth Equity
- Sectors
- ConsumerSaaS & Cloud SoftwareWeb3 & BlockchainHealthcareFintechMedia & EntertainmentArtificial IntelligenceCommerce & RetailClimate & SustainabilityEnergy
- Regions
- EuropeNorth America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded notable exits
- Moonbug
Portfolio context
Notable portfolio companies include: Moonbug: A children's entertainment company acquired by Candle Media. Oatly: A brand known for its oat-based dairy alternatives. OpenArt: A platform for AI-generated art. OurPlace: A sustainable kitchenware brand. Papier: A personalized stationery company. Peloton: A fitness technology company known for its stationary bikes and subscription services. PerfectTed: A wellness brand. Pure: A pet food company. Ukio: A hospitality brand. VioletteFR: A beauty brand. Voy: A travel service. YFood: A meal replacement brand.
Common questions
What to know about Felix Capital
Upseed classifies Felix Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 9, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.