Organization · Private Equity
Equity38
Equity38 is a private investment firm based in the United States, focusing on tailored growth investments in consumer-facing health, wellness, and outdoor companies. They aim to enhance business outcomes through strategic partnerships and expertise.
Overview
What Equity38 does
What Equity38 is
Equity38 is a private investment firm based in the United States, focusing on tailored growth investments in consumer-facing health, wellness, and outdoor companies. They aim to enhance business outcomes through strategic partnerships and expertise.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 4, 2026
Official channels
Find Equity38 elsewhere
Open the official website or a supported primary organization account.
Capability profile
Equity38 as a funder
Investment thesis
Equity38 specializes in the consumer sector, making concentrated investments with a disciplined underwriting approach. The firm identifies trends and investment opportunities early, leveraging its network to create value.
Focus narrative
Equity38 specializes in the consumer sector, making concentrated investments with a disciplined underwriting approach. The firm is adaptable, allowing it to engage with companies at various stages of their lifecycle. Equity38 seeks to identify trends and investment opportunities before they become mainstream, leveraging its network of resources to create value for its partners.
Focus and fit
- Sectors
- Consumer
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 3
- Recorded notable exits
- Orangetheory® Fitness
Portfolio context
Notable portfolio companies include: Earthbar & Beaming Wellness: Founded in 1971, Earthbar operates cafes that offer a variety of prepared and packaged foods, beverages, and supplements. Orangetheory® Fitness: An exited investment, Orangetheory® Fitness is a group personal training concept that incorporates endurance, strength, and power elements. OVME: A partially realized investment, OVME is a medical aesthetic enterprise that connects clients with healthcare providers for minimally invasive cosmetic services.
Common questions
What to know about Equity38
Upseed classifies Equity38 under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 4, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.