Organization · Venture Capital

Elevate Beauty

Elevate Beauty Ventures is an early-stage investment platform focused on beauty and wellness brands, created in partnership with L Catterton. It invests between $5 million and $10 million in companies with compelling brand stories.

Venture CapitalFunder

Overview

What Elevate Beauty does

What Elevate Beauty is

Elevate Beauty Ventures is an early-stage investment platform focused on beauty and wellness brands, created in partnership with L Catterton. It invests between $5 million and $10 million in companies with compelling brand stories.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Venture Capital
Structured capabilities
Funder
Last reviewed
May 2, 2026

Official channels

Find Elevate Beauty elsewhere

Open the official website or a supported primary organization account.

Capability profile

Elevate Beauty as a funder

Investment thesis

Elevate Beauty invests in early-stage beauty and wellness brands that demonstrate emotional connectivity with consumers and have compelling brand stories. The platform focuses on scaling these companies through strategic and operational value creation.

Focus narrative

Elevate Beauty Ventures typically invests between $5 million and $10 million in emerging growth companies that have compelling brand stories. The organization emphasizes designing and executing bespoke value creation plans to achieve sustainable growth for its partner companies.

Value beyond capital

Elevate Beauty Ventures provides tailored learning opportunities and bespoke value creation plans to its portfolio companies, leveraging operational expertise and resources from L Catterton to drive sustainable growth.

Terms and economics

Typical check
$5,000,000–$10,000,000

Focus and fit

Stages
Seed · Series A · Series B
Sectors
Consumer
Regions
Global · North America · Europe

Availability

Currently deploying
Yes

Portfolio and track record

Portfolio context

DIBS Beauty: Initially a DTC-only brand, DIBS Beauty launched at Ulta after Elevate's investment in 2023. Eighth Day: Received a significant minority investment for team growth, innovation, and marketing. Irene Forte Skincare: A current investment listed on Elevate's site. Vyrao: A British fragrance brand backed by Elevate, with investment reported in 2024. YSE Beauty: Another brand featured among Elevate's portfolio.

Common questions

What to know about Elevate Beauty

Upseed classifies Elevate Beauty under the Venture Capital organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

May 2, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

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