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Organization · Private Equity

ECP Growth

ECP Growth, based in Greenwich, Connecticut, is a private equity firm that invests in emerging consumer brands across various sectors. The firm focuses on growth-stage businesses and provides capital and operational expertise.

Private EquityFunder
Official website (opens in a new tab)

Overview

What ECP Growth does

What ECP Growth is

ECP Growth, based in Greenwich, Connecticut, is a private equity firm that invests in emerging consumer brands across various sectors. The firm focuses on growth-stage businesses and provides capital and operational expertise.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Private Equity
Founded
Founded in 2011
Approximate age
About 15 years
Structured capabilities
Funder
Last reviewed
March 4, 2026

Official channels

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Capability profile

ECP Growth as a funder

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Investment thesis

ECP Growth invests in growth-stage businesses across the consumer value chain, providing capital and operational expertise to support both B2B and B2C companies.

Focus narrative

ECP Growth invests in various sectors, including Accessible Nutrition, Cognitive & Microbiome Health, Pet Wellness & Care, Home Redefined, Holistic Health Tech, Health for Her, Digitized Path to Purchase, Supply Chain Optimization, and AgeTech. The organization targets growth-stage businesses across the consumer value chain.

Focus and fit

Stages
Growth Equity

Availability

Currently deploying
Not published

Portfolio and track record

Recorded portfolio count
40

Portfolio context

ECP Growth has backed over 40 brands, including Volition Beauty, Zeel, Ollie, and milk + honey. These companies span various categories, from beauty to food and beverage, demonstrating the organization's commitment to supporting innovative consumer brands.

Connected ecosystem

Continue from ECP Growth

These links use structured organization type, sector, and regional relationships. They do not imply endorsement or commercial similarity.

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Structured sector focus

Healthcare14,287 funders · 158 programsConsumer8,797 funders · 98 programsCommerce & Retail3,557 funders · 23 programs

Common questions

What to know about ECP Growth

Upseed classifies ECP Growth under the Private Equity organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

March 4, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

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