Organization · Accelerator
Discovery to Product
Discovery to Product (D2P) is an initiative at the University of Wisconsin–Madison that supports early-stage innovators and startups by providing resources, mentorship, and funding to help transform ideas into marketable products and services.
Overview
What Discovery to Product does
What Discovery to Product is
Discovery to Product (D2P) is an initiative at the University of Wisconsin–Madison that supports early-stage innovators and startups by providing resources, mentorship, and funding to help transform ideas into marketable products and services.
How it participates in the startup ecosystem
The current public profile supports program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Accelerator
- Founded
- Founded in 2014
- Approximate age
- About 12 years
- Structured capabilities
- Program host
- Last reviewed
- May 2, 2026
What Accelerator means
An accelerator is a structured, short-term program designed to speed up a startup's progress toward product-market fit, traction, fundraising, or scale.
Open the glossary entryOfficial channels
Find Discovery to Product elsewhere
Open the official website or a supported primary organization account.
Capability profile
Discovery to Product as a program host
Program thesis
Discovery to Product (D2P) aims to transform innovations originating from the University of Wisconsin–Madison into marketable products and services.
Focus narrative
D2P focuses on supporting early-stage innovators and startups at the University of Wisconsin–Madison. It offers various services, including direct mentorship, educational programming, and funding opportunities. The organization emphasizes the Lean LaunchPad framework to help innovators assess the desirability, feasibility, and viability of their ideas, inventions, or discoveries.
Value and support
D2P provides resources, mentorship, and funding opportunities to support innovators. It offers various programs aimed at fostering innovation, including workshops and intensive programs for assessing market viability and enhancing the impact of research.
Terms and economics
- Stipend
- $5,000
Availability
- Application state
- Not published
Focus and fit
- Stages
- Pre-seed · Seed
- Regions
- North AmericaUnited States
Alumni and track record
Alumni context
D2P has assisted in launching or growing over 150 startups since its inception. Notable startups include: AB E Discovery: Focuses on bio-functional food and feed ingredients derived from technology developed at UW-Madison. AIQ Solutions: Develops medical device software for treatment response assessments in metastatic cancer. Alithic: Utilizes waste materials to capture and store carbon dioxide, benefiting industries with hard-to-abate emissions. Atrility Medical: Aims to improve medical device technology, including the AtriAmp for ECG monitoring. My Home Stars: A non-profit organization that increases access to quality education for refugee children in Uganda.
Common questions
What to know about Discovery to Product
Upseed classifies Discovery to Product under the Accelerator organization type. Its current public profile includes program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 2, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.