Organization · Venture Studio

Devotion Ventures

Devotion Ventures is a Gothenburg-based venture capital and venture studio focused on high-growth technology startups, particularly in the B2B SaaS sector. The firm combines investment with hands-on operational support to accelerate startup growth.

Venture StudioFunderProgram host

Overview

What Devotion Ventures does

What Devotion Ventures is

Devotion Ventures is a Gothenburg-based venture capital and venture studio focused on high-growth technology startups, particularly in the B2B SaaS sector. The firm combines investment with hands-on operational support to accelerate startup growth.

How it participates in the startup ecosystem

The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Venture Studio
Founded
Founded in 2020
Approximate age
About 6 years
Structured capabilities
Funder · Program host
Last reviewed
May 2, 2026
What Venture studio means

A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.

Open the glossary entry

Official channels

Find Devotion Ventures elsewhere

Open the official website or a supported primary organization account.

Capability profile

Devotion Ventures as a funder

Investment thesis

Devotion Ventures believes that experienced operators and structured processes can create and scale profitable B2B SaaS companies faster than traditional venture paths.

Focus narrative

Devotion Ventures operates as both a venture studio and a venture capital firm, providing resources and expertise to accelerate the growth of startups. The firm is particularly suited for commercially driven B2B SaaS founders seeking deep operational support rather than passive capital.

Value beyond capital

Devotion Ventures adds value to its portfolio companies by providing capital, structured processes, operational teams, and comprehensive support in product development, sales, customer success, and administrative functions. The firm focuses on helping startups achieve early revenue and profitability through hands-on mentorship and operational assistance.

Availability

Currently deploying
Yes

Portfolio and track record

Recorded portfolio count
25
Recorded notable exits
Minna Technologies

Portfolio context

Alla BRF: A B2B SaaS startup investment from the 2020-2022 phase. Bolagsplatsen: Another B2B SaaS startup from the earlier investment phase. Hälsa Hemma: Listed as a B2B SaaS investment. Pigello: Part of the 2020-2022 B2B SaaS investments. Propstreet: A B2B SaaS startup investment. Jobbatical: Participated in a €11.6M funding round in 2022. Showcase: An AI-driven B2B sales platform developed within the studio. Sid / Hey Sid: A B2B marketing platform supported by Devotion from inception. Runway: A founder-led fundraising platform developed in the studio.

Capability profile

Devotion Ventures as a program host

Program thesis

Devotion Ventures focuses on building and investing in high-growth technology startups, particularly in the B2B SaaS sector. The organization believes that experienced operators and structured processes can accelerate the creation and scaling of profitable companies.

Focus narrative

Devotion Ventures operates as both a venture studio and a venture capital firm, providing resources and expertise to accelerate the growth of startups. The firm is particularly focused on B2B SaaS, offering deep operational help and a structured approach to company-building.

Value and support

Devotion Ventures offers capital, structured processes, operational teams, and support in product development, sales, customer success, and administrative functions from day one. The firm emphasizes a rapid six-month process to validate concepts and secure paying pilots.

Additional public guidance

Q: What is the application process? A: The application process is rolling and open to founders. Q: What types of startups does Devotion Ventures focus on? A: The firm primarily focuses on B2B SaaS startups. Q: What support does Devotion provide? A: Devotion offers operational support, mentorship, and resources to help startups scale quickly.

Terms and economics

Indicative investment
$2,500,000

Format and cadence

Format
Hybrid

Availability

Application state
Accepting

Alumni and track record

Alumni context

Notable alumni include companies like Alla BRF, Bolagsplatsen, Hälsa Hemma, Pigello, and Propstreet, all of which were part of Devotion's early investments in B2B SaaS startups.

Common questions

What to know about Devotion Ventures

Upseed classifies Devotion Ventures under the Venture Studio organization type. Its current public profile includes funder and program host capabilities.

Next step

Keep comparing startup organizations

Return to the organization index or continue through a verified sector, place, peer, or program connected to this profile.

Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

May 2, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.