Organization · Venture Capital
Cutting Horse
Cutting Horse is a growth equity firm based in the United States that invests in early-stage consumer brands. It focuses on providing capital and strategic support to companies generating between $1 million and $20 million in revenue.
Overview
What Cutting Horse does
What Cutting Horse is
Cutting Horse is a growth equity firm based in the United States that invests in early-stage consumer brands. It focuses on providing capital and strategic support to companies generating between $1 million and $20 million in revenue.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- May 1, 2026
Official channels
Find Cutting Horse elsewhere
Open the official website or a supported primary organization account.
Capability profile
Cutting Horse as a funder
Investment thesis
Cutting Horse believes there is a funding gap for founder-led consumer brands that are too mature for pure bootstrapping but may not fit the high-burn venture capital model. The firm targets high-growth, capital-efficient companies with strong unit economics and a path to real cash liquidity.
Focus narrative
Cutting Horse invests in consumer product and service businesses generating between $1 million and $20 million in revenue. The firm makes minority growth investments ranging from $1 million to $10 million, primarily in Seed, Series A, or Emerging Growth stages. The sectors of interest include health and wellness, food and beverage, pet and animal health, home and lifestyle, and personal care and beauty.
Value beyond capital
Cutting Horse adds value to its portfolio companies through operator-led support, helping founders with growth strategy, sales, hiring, retail or channel expansion, customer acquisition, vendor relationships, and liquidity planning. The firm emphasizes a high-touch approach, ensuring that founders receive the strategic assistance they need to scale their brands effectively.
Terms and economics
- Typical check
- $1,000,000–$10,000,000
Focus and fit
- Stages
- Seed · Series A · Growth Equity
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 12
- Recorded notable exits
- Freshly
Portfolio context
Notable portfolio companies include SuperTeeth, a dental health products company; BetterWild, offering natural and sustainable products; Feel Goods, a wellness brand; Cassi, providing innovative consumer solutions; Petfolk, a pet care service provider; Freshly, a meal delivery service; Lynx Fitness Club, a fitness brand; Promix Nutrition, focused on nutrition; Butternut Box, a pet food company; Beam, a wellness brand; Ghia, a non-alcoholic beverage brand; and Soar Autism Center, a service provider for autism support.
Common questions
What to know about Cutting Horse
Upseed classifies Cutting Horse under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 1, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.